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Sasha Fair Trade

Sasha is a fair trade, not-for-profit marketing organisation for craftspeople and producers from all over India.

Photo of Riya Choksi
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Our Vision: To create prosperity through empowering and providing livelihood opportunities for craft groups and marginalized communities residing in India and promote fair trade as a way of life.

Sasha is a committed member of the World Fair Trade Organization (WFTO) (formerly, International Federation of Alternative Trade – IFAT) and is also a founding member of the Fair Trade Forum, Asia


1. Providing sustainable livelihoods to the marginalized communities by leveraging the fair trade principles and practices.

2. To empower artisans by building and improving upon their relevant capacities and facilitating their access to services like marketing, finance, insurance, education etc.

3. Catalyze viability and vibrancy in the craft sector -- economically, socially, environmentally and culturally.

4. To commit to the Fair Trade principles and practices, uphold its spirit and maintain a leading position in terms of contributing to the fair trade movement in India and the world.

Where is this innovation/innovator located at? Be as specific as you can (country and city).

India, Kolkata.

How did you find out about this challenge? (Check all that apply)

  • Internet Search


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Photo of Riya Choksi

Thanks for your response Matt this is very encouraging. I actually posted the stories as an inspiration and I am relatively new to this kind of a platform. But I would love to hear how your team can maybe help accelerate this cause.

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