As population and urbanisation accelerates, the number of cars registred in the cities are increasing rapidly. The problem with congestion and pollution in our cities does not benefit anyone. Not only does the car promote an inactive lifestyle, the quality of the air we breathe is not ideal.
Tolls and taxes for the car commuter have been implemented to stop this development, but what are the alternatives?
Cycling of course!
Cycling has been proven to be the number one transportation to have a positive affect on the travellers experience of Quality of Life, cyclists are way more happier than any other commuter.
Having an active start of the day, employees that arrive to work without stressing around to find parking or using the excuse of being stuck in traffic, save both time, carbon emisson and money.
My suggestion was firstly targeting employee health, but I found that the idea was applicable to the environmental challenge as well.
The idea is to get the employer to offer bikes and helmets for commuting as a complement to other work place benefits that improve employee health. Today many companies already offer showers, locker rooms and even safe bike racks, which could further enable employees to pedal to work.
Bikes doesn't cost much, and with the company logo on the the frame, the employer can market themselves as a healthy and environmental conscious company.
University of Sydney, 2015 ‘Sydney’s cyclists twice as happy as other commuters: Newresearch’
Australian Bureau of Statistics, 2015, Motor Vehicle Census Australia
Australian Bureau of Statistics, 2010, Population distribution