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Phase: Top Ideas

Clink - Individual Cleaning Tabs and Sets

Dehydrated tabs that when mixed with water at home generate liters of the desired cleaning products. Tabs offered individually and in sets.

Photo of Magui Trucco
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SUMMARY

Our idea is to reduce waste and increase social empowerment. We strive to empower cleaning ladies to sell dehydrated tablets of cleaning products to their neighbors and current customers.

The Dehydrated tabs of concentrated cleaning product generate liters of the desired cleaning product when mixed with water. Tabs are sold individually and also organized in sets by use categories, for example the home set would be composed of all purpose cleaning tabs, glass cleaning tabs, dish cleaning tabs, bathroom cleaning tabs and cloth cleaning tabs. Each tab when mixed with water at home produces liters of the desired cleaning product. Additionally Home set refill containers and replacement tabs of each cleaning product are sold.

Mainly two type of users are identified: 1) cleaning ladies who used to buy their cleaning products in sachets and now will buy them in reusable recyclable cardboard boxes and 2) cleaning ladies current customers who will buy the cleaning tabs, set and bottles directly from the cleaning ladies, switching from single use plastic bottles and sachets to high quality PET refill set boxes and bottles. Replacement tabs are also sold and delivered directly by the cleaning ladies to their current customers when necessary.

The business model is humanly centered around cleaning ladies, as users and re-sellers of the product, empowering themselves and increasing their monthly income.



USERS



CLINKS SOCIAL AND STRATEGIC APPROACH

 


USER EXPERIENCE MAP



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INTERVIEW FEEDBACK

Idea Title

CLINK

Company / Organization Name

Bruno and Magui visting the government's recycling plant in Buenos Aires. Bruno and Magui visting the government's recycling plant in Buenos Aires.
SURBIO

Where are you / your team located?

Buenos Aires, Argentina

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

- By drastically reducing the dependency on plastic recipientes and sachets switching from a liquid product to a solid concentrated product. - By setting up a sales and distribution model that naturally encourages to reduce and reuse.

Which use cases does your Idea apply to?

Case 1, Rajata from Kerala and also reduces the dependency con plastic caps.

In what geographical context or area does your Idea plan to operate / solve?

Latin America.

How do you envision scaling up your Idea?

We envision transforming cleaning ladies into a powerful sales force and partner who will benefit for their sales and also as users with a more convenient product. Young professionals, men in general and small offices with cleaning ladies will naturally become Clink customers for being space effective and having a superior sales/distribution model that offers a better and broader solution.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.
  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

Our startup company´s goal is to reduce plastic waste which is completely aligned with the New Plastics Economy Accelerator Program. Among our pillars is to generate smart, practical and pragmatic solutions from the current state of things combining technology, design, materials, biology and the wisdom of nature. The program will allow us to test and fully develop our idea to generate a global impact solution, working and learning with long experienced professionals in a 360° way.

Please describe from where your Idea emerged

Team idea of our startup company.

Tell us about your work experience

Our startup company is formed by an Engineer and a Textile-Fashion designer with long experience in important companies who decided to partnership to work for the planet, the people and the future.

Please describe your legal and organizational structure

Company.

Please describe, in detail, your business model and how you intend to test and iterate this model.

Iterations will be focused in developing a coaching, tool kits, and sales model that ensures to empower cleaning ladies as a successful sales and delivery team. Key partnerships and channels to get to cleaning ladies may require iteration too, although we have found great acceptance and enthusiasm in the interviews. Product development will be a challenge, although many products already come in similar formats, we want to extent the actual product offer and solve it from a botanic approach.

Please explain how your innovation will work within, potentially improve, and provide benefit to the plastics system.

Cardboard boxes made from recycled materials, they have the best developed downstream market in Argentina. Clink cardboard packaging to be made for reuse and economically encouraged to be returned for recycling. High quality PET boxes and bottles are made to have a long use life and be reused, PET has the second best developed downstream market in Argentina. Clink PET boxes and bottles will be economically encouraged to be returned for recycling. Delivery system eliminates single use packaging

Please describe, in depth, how your solution will reduce the overall environmental footprint of packaging.

Clink system reduces environmental footprint primarily from preventing the unnecessary transport of liquid from place to place. We estimate 95% of the weight in cleaning products is water. By reducing environmental impacts of transport by approximately that much, it will outweigh any slight increase to the total product footprint because of changes in materials. Additionally plastic sachets previously used were not recyclable and the new cardboard boxes are, and made from, recyclable materials.

Please outline how your design, material, and delivery choices will influence price, and how you intend to address the price increase that may result from this solution.

Recycled cardboard boxes as an alternative to single use sachets will compensate their cost increase by being reusable; also by offering a discount in customers next purchase when returned, cardboard downstream costs are shortened. High quality PET boxes and bottles are made to have a long use-life, that will outweigh any current plastic container used for cleaning products. Also loose replacement tabs are directly delivered by the cleaning ladies eliminating the need for single use packaging.

Please explain how your solution will impact user behavior, and what design considerations you've included to ensure easy and intuitive interactions with your Idea. 

Friendly social eco design. Solid concentrated products are already being sold in the market. Using cleaning ladies as re sellers and distributors makes easier the experience for customers, no more time spent buying cleaning products. Product designed to last longer and occupy less space.

Please describe how you intend to use the prize funding, if selected as a Top Idea. Be specific.

40% Tabs product development. 25% Coaching, training and sales model development. 20% Packaging development. 15% Digital, social and sales tools development.

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Photo of Ruirui Lu
Team

Good idea. Like coffee pods and Vc effervescent tablets. And more convenient and efficient due to the reduced weight of large volume of liquid and recycled packaging. This design is a friendly social eco design also meet customers’ needs and wants. In addition, it really needs high technological supporting and big promotion. Hope will see it sold in supermarket soon.
Thanks for your design.

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Photo of Magui Trucco
Team

Thanks Ruirui for your support! :), we are creating a prototype of the product with chemical experts, we hope to have good news soon. Best!

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