Our idea is to reduce waste and increase social empowerment. We strive to empower cleaning ladies to sell dehydrated tablets of cleaning products to their neighbors and current customers.
The Dehydrated tabs of concentrated cleaning product generate liters of the desired cleaning product when mixed with water. Tabs are sold individually and also organized in sets by use categories, for example the home set would be composed of all purpose cleaning tabs, glass cleaning tabs, dish cleaning tabs, bathroom cleaning tabs and cloth cleaning tabs. Each tab when mixed with water at home produces liters of the desired cleaning product. Additionally Home set refill containers and replacement tabs of each cleaning product are sold.
Mainly two type of users are identified: 1) cleaning ladies who used to buy their cleaning products in sachets and now will buy them in reusable recyclable cardboard boxes and 2) cleaning ladies current customers who will buy the cleaning tabs, set and bottles directly from the cleaning ladies, switching from single use plastic bottles and sachets to high quality PET refill set boxes and bottles. Replacement tabs are also sold and delivered directly by the cleaning ladies to their current customers when necessary.
The business model is humanly centered around cleaning ladies, as users and re-sellers of the product, empowering themselves and increasing their monthly income.
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