The same product category, different packaging.
The consumer has to choose between buying local or buying with less packaging, but a bigger carbon print. As a consumer is hard to know which one has less impact in the environment.
Also the packaged product is more than twice the price of the unpackaged one. Questions this raises are: is the packaging adding to the price? Or it the packaging used to reaffirmed the fact the product is a "higher-end" product?
There are a lot of factors that influcence consumer choice: cost, convenience, source...