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Second Chance Plastic Bottles. A stagnate bottle is one that can be picked-up and recycled. A moving bottle ends up in our environment.

By developing aerodynamic plastic bottles we can save millions of pounds of plastic from blowing into our environment one bottle at a time.

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How does this research relate to our Use Cases?

Two reason why plastic bottles end up in our environment: One, lazy humans littering. Two, the wind blows them into our environment. Something that is round rolls when windy, something with one flat side will not roll in the wind. Companies who package liquids in plastic cylinder shaped bottles can corner the market with the first environmentally influenced Second Chance plastic bottle. Imagine a drink companies with a new add campaign highlighting the first change to plastic bottle ever!

What is a provocation or insight that might inspire others during this challenge?

Everywhere you look you see plastic bottles. Environmentally intelligent people see these bottles and recycle them. The problem starts because most plastic bottles roll away in the wind. These winds push bottles into our environment. Think of how many plastic bottles blow away in the wind? If we can develop a bottle which is aerodynamic it will give that bottle a Second Chance to be recycled.

Tell us about yourself

I am a physical education teacher with a masters in school administration. On a windy day I was chasing a plastic bottle and thought of a simple idea to save our environment; the creation of an aerodynamic plastic bottle which gives us a Second Chance to recycle before they enters our environment.


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Hi Jonathan Novotny !
There are 3 days left in the ideas phase of the circular design challenge! It would be great to see your ideas there, submit your idea via -

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