Environmental issues are not the hottest topics in news therefore most people are not aware of the fact that small plastic items poison the sea and kill animals. But even if they do, many don't realise that those are small plastic items they use on a daily basis and they actively contribute for the death of animals and destruction of their very near environment. Most people wouldn't kill a bird or a turtle but they would throw away a cap easily and kill an animal unintentionally. We have to educate them to be more self-conscious and responsible when disposing small items.
The idea is to dedicate separate bins for small recyclable items such as sachets, caps, straws. Many people drink coffee/eat packaged food at work or on the way to work, many people use sachet and straws in fast food restaurants therefore if we could implement new bins for small items in these locations, we could collect them altogether and hopefully process them in one facility or at least make sure that they wouldn't end up in the sea.
Positive encouragement, motivation is the strongest one can have therefore these bins should be informative and have a design that makes it clear that the action that one took had a huge positive impact in our environment.
E.g. With the picture of a happy animal in the background:
'You wouldn't kill a turtle, would you?
But YOUR cap could.
Save a life today and throw cap here!'
Although I believe in positive encouragement, I also believe that the destruction must be shown otherwise people simply won't believe it. Therefore some design or a supporting campaign must be done with scary, dead animal photos that clearly shows what happens to our Earth. Just as with cigarette packages that visualise the harmful effect of smoking. Ony if plastic poisoned, dead animal pictures would be mandatory on small sachets too....
Of course, at the introduction of these bins a media campaign should be started to create attention and make people to talk about it. By that people can encourage each other, practise peer pressure for the right behaviour.
Once people are used to it, a household version of these bins can be implemented too.
After a week long observation of our local recyling culture I came to the following conclusions:
-caps/lids/sachets/straws are never collected separetly
- people have different attitude towards recylcing but the common thing is that most of them don't realise the significance of their actions
My idea proposes a solution for the above.