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My grandmother and recycling

My grandmother recycles, but...

Photo of Tania Reis
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The grandmother of one of our contributors has about 80 years old and is very active: she loves to go out, have her cup of coffee, meet with friends and family. 

The grandkids explained to her, years ago, that recycling is important, and because of them, she does it daily, being part of her routine. 

But, the other day, her granddaughter, went to a coffee shop with her and they sat outside, at a table. They were stirring the coffee and the little plastic where the spoon came in, her grandmother, let it go with the wind, with no kind of concern. 

The granddaughter asked her: "Why did you do that? That could be recycled!" The answer was: "Oh sweetie, it's just a little piece of plastic! No harm comes to it!" 


How does this research relate to our Use Cases?

Education and behaviour – other generations

What is a provocation or insight that might inspire others during this challenge?

The impact each one of us causes everyday – but how we don't have that notion

Tell us about yourself

OpenIDEO Lisbon Chapter – contributions after the research mission event – designers, architects, business managers, entrepreneurs, teachers, restorers, journalists – where we shared our researches and developed some interesting questions.

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Photo of Kate Rushton

Great insight here, Tania, on how we view plastic waste and intergenerational differences!

Does the OpenIDEO Lisbon Chapter have ideas for this challenge? I look forward to seeing them. The ideas phase is now open.