The idea is not new. If plastic bottle tops and other small-format packaging was created to be collectable, then it would not be thrown out as much. The packaging (which is often difficult to recycle) would be separated from the bottle (often easier to recycle). With some imagination and artistic flair, the brand image of the producer would be enhanced as collectors seek out rare, limited editions of the tops. One step further, the tops cold contain a unique code which could be a sort of lottery. Rewards could be given to schools for collecting more than 10,000 bottle tops or small-format packaging as an incentive to educate children in the importance of not simply throwing everything in the garbage can or recycling bin. Competitions could also be held for creative re-use - as in creating works of art from the packaging.