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GU Refillable Flask

GU encourages people to use a refillable gel flask

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GU, one of the largest suppliers of gel, is encouraging users to use a refillable gel flask instead of their one time use gel packs with this product: https://www.amazon.com/GU-Energy-Labs-Refillable-Nutrition/dp/B01BLVG90Q/ref=sr_1_1_a_it?ie=UTF8&qid=1497222318&sr=8-1&keywords=gu+reusable+gel

This is heading towards the right direction for these gels and an option that can be further investigated and improved

How does this research relate to our Use Cases?

One time use liquid containers can be replaced by reusable mini flasks.

What is a provocation or insight that might inspire others during this challenge?

How to design reusable containers to be appealing for more users

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