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The PLASTIC print - not the carbon print - in a Qantas flight across Australia

The travel photographic diary of Sarah that captures her plastic - not a carbon! print during a five hour flight across Australia

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This contribution forms part of our broader research with OpenIdeo Melbourne. I like to use the diary technique consisting of asking humans to take their own pictures using their mobile and to comment when possible. Sarah is a Millenial, travelling for work between Melbourne to Perth every week.

How does this research relate to our Use Cases?

Flight attendants distribute these blankets for a one-off use. They are wrapped in plastic - again, not sure we can recycle them...

What is a provocation or insight that might inspire others during this challenge?

Let's take the example of plastics wrapping blankets. Passengers like Sarah won't actually bother if there is no plastic. It's not a pain point. Qantas already makes a fantastic effort to "offsets all its own carbon emissions to help counteract the unavoidable impact of air travel". What if we make it clear that we're as passionate about sustainability, plastic as we are with carbon print?

Tell us about yourself

Culture & Design Thinking expert @ Capgemini Australia, passionate about putting humans at the heart of the consulting pieces of work I lead & making the intangible/the invisible (i.e. language, emotions, mindsets, behaviours)...more tangible! This contribution forms part of OpenIdeo Melbourne.


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