Real insights start with real people. Collect experiences from people in your community to better understand their interaction with plastics. There are loads of powerful perspectives out there, waiting for you to tap into them – perhaps it’s a local distributor, a designer, a waste technician, or a materials engineer. If you’d like to embrace the full design research process, seek out an extreme user share their story with us. Take a look at our Interview Toolkit for guidance on how to get started with these conversations.