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A model for increase in collection of plastics from households

Collection of plastics from the urban home based on an uber like on-demand model with incentives for the household

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A variety of reasons impedes the urban household from sorting out plastics, temporarily storing them around the house and then transporting it down to the recycling bin - to the extent where they prefer to just dump it in the trash. Small plastics (like sachets, bottle caps etc.) are especially vulnerable to such behavior. To enable a circular design, it would be important to consider how urban households - currently a major contributor to the problem in this consumption economy, could be incentivized to recycle small plastics. An uber-like model, where an app could be used to book a free service to come by and pick up these small plastics, will help in clearing out a larger amount of small plastics from homes. Additional incentives to the household could be in the form of energy/trash credits or amazon prime award points.  I have seen this implemented in an elementary form (before smartphones) in urban India with good success - especially with milk bags, shampoo sachets, and soap bottles. 

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I am a product design engineer in the medical device space, and this area of alleviating the plastics waste problem is a cause I care about. I found out about this challenge just a couple of hours ago, but would like the opportunity to work on this problem


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Hi PK!

There are 3 days left in the ideas phase of the circular design challenge! It would be great to see your ideas there, submit your idea via -

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