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316 contributions
617 ideas
617 final ideas
101 final ideas
101 final ideas


The Ideas Phase has now closed. Thank you for your energy, enthusiasm and commitment to this important topic. Please stay tuned for updates as we take time to thoughtfully review your Ideas.

In the Ideas phase, we’re calling our global community to submit current projects or proposals focused on the Challenge topic: 

How Might We get products to people without generating plastic waste?

Read the Challenge Brief for more information, and check out the Use Cases and Personas to guide and prompt your Ideas. Check out our Evaluation Criteria for details on requirements and submission guidelines.

Let's use insights from the Research phase to develop our own innovative Ideas that address the challenge question. Get creative, join conversations and contribute your own Idea – the more visual the better! Check out our Additional Resources page to get started – and Brainstorm around our Opportunity Areas.

Opportunity Areas

Provocations that are aligned with our Challenge topic and ripe for innovation.

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