OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Value Addition and Market Creation.

Each and every packet and sachet will have value and instant market to be sold.

Photo of Rasal Lia
2 1

Written by

This idea will not stop plastic to reach people, but will stop being waste. This idea suggests add enough value to each tiny sachet so that the people keep them, and to create a market or to make them returnable to the producers. This is possible through: A) i) Sachet will not be worthless, they must have enough value  ii) Sachets will be returnable to the producers at the specified rate or will have instant market to be sold. B) Make each sachet a lottery token.

Idea Title

Valuable things never become waste. Soft drinks model - soft drinks in glass bottle.

Company / Organization Name

Not Applicable


Not Applicable

Where are you / your team located?


How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

A) Tiny and worthless items will be avoided. B) Packet/sachet that go to the people with another product will have 20(or more)% share of the product price and will be returnable(e.g. glass bottled soft drinks) or there will be an instant market for the sachets or will get one new product in exchange of five old sachets. C) Each tiny sachets will be a lottery token. Upon return of the sachet, consumers will get a serial number to enter big lottery.

Which use cases does your Idea apply to?

Applicable in all the three use cases.

In what geographical context or area does your Idea plan to operate / solve?

Global Community. This idea is applicable anywhere particularly in the places where unemployment is still a problem. This idea will stop plastic waste and will contribute to new job creation and redistribution of resources.

How do you envision scaling up your Idea?

This will create demand from the consumers for the products wherewith they get value able items to sell back or to have a chance of good luck . This demand will help the producers avoid worthless sachets that become waste. This will be an inducement behind a joint effort to sweep out the plastic waste.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.
  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

Sharing knowledge among the community. Micro and Macro Level Economic Analysis and Presentation of the Effectiveness. Sharing through public medias. Awareness development to urge to stop plastic waste. Proposing the producers and regulatory bodies.

Please describe from where your Idea emerged

From my another idea submitted in and from the fact that some time we see people are collecting waste packages of cigarette because they will get one packet of cigarette upon return of some packets. We see similar advertisement in Tv by washing powder producers. This is helpful to stop plastic going out from the consumers house as waste, or to collect waste plastics by clean men for recycling.


Join the conversation:

Photo of Mehwish Yati

I understand that a higher quality of a good would result in a higher price, leading to less complaints about quality , increased brand recognition and loyalty, and thus more sales.
But in certain sectors that have a lot of rivalry and do more or less the same thing, how do you distinguish between them?
The cycling industry is a healthy industry to look at. There are a multitude of brands across the globe like ( and almost all of them have access to almost the same components as all of the others.
How can you make them want to spend more on a commodity that they can't be sure will carry the profits they're hoping it will?

View all comments