The take-away coffee cup has become an icon for style and social integration. Its form is distinguishable and became a standard for drinking coffee. Changing this delivery system is not only a technical challenge (such as manufacture) but it's also is a challenge for social acceptance. This is how design can ease the transition to a better alternative.
The usual take-away coffee cup is made with two components. The cup and the lid, which are made with two different materials and two different manufacturing techniques. This makes its lifecycle very wasteful.
One way to reduce the waste produced in its lifecycle is to eliminate one of the components. In this case, I eliminated the lid. The new cup has a flexible surface which can be bent and clipped into place to keep the cup open.
The shape of the cup is stackable. The cup can be used by a barrista in the same way as a normal coffee cup.