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Redesigning clothing tags that eliminate plastic waste while adding to user experience

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The redesigned tag we’re proposing is detachable and reusable, and is attached with a metal chain that resembles the one used in a charm bracelet. Hanging on the chain is two “tags” made of wood, labeled with the size and the items price, and a fabric bead that would come in a variety of colours and designs. This bead is manufactured with excess fabric from the factory. Along with a change to the physical tag, there are changes to the system. When a customer goes to check out with their clothing item, the tag is removed along with the security pin, and put into a bin for the store to reuse on another clothing item. The bead is then handed to the customer; one bead per clothing item. Following the transaction the customer is presented with 3-4 boxes. These boxes represent charities chosen by the store. Each bead represents 10 cents to the charity of the customer's choice. 

Company / Organization Name




Where are you / your team located?

Our team is located in Manhattan, New York.

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Our idea completely removes plastic from the clothing tag. Our tag and tag connecter is made of metal, wood, and scrap fabric from the manufacturer. Not only does this completely remove plastic from the tagging process, the tags are also reusable. Our goal is not only to eliminate plastic waste but starting to remove excess waste generally.

Which use cases does your Idea apply to?

Our idea does not directly apply to one of the given user cases. We decided to step away from the food and beverage industry that the examples applied too and focused on the clothing industry

In what geographical context or area does your Idea plan to operate / solve?

We plan to work with a high-end chain fashion store. This store needs to have a previous goal of environmental sustainability that they want to further through their tagging system. This store would preferably be based out of the United States

How do you envision scaling up your Idea?

Their is a notion that when high end retail stores implement an idea or design fast fashion stores will follow. We hope the original store will set a precedent for how companies should be; environmentally sustainable and monitoring small plastic waste. When the original stores tagging system is fully functioning we plan to expand to other retail stores.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

If we had the resources of the Think Beyond Accelerator Program we would provide the tags and the system to a test store free of cost to further test our product. Our idea is still in the beginning stage therefor we will also need to conduct further research on manufacturing and logistical implication of the system.

Please describe from where your Idea emerged

We are a group of four pre-college students from Parsons The New School currently in the Design and Management Summer Intensive. Our teachers presented us with the Circular Design Challenge as our final project. Our team comes from different cultural backgrounds and have used our pasts experiences to further our ideation. We were fortunate to have had access to the New School's resources as well as our teachers ideas and advice.

Tell us about your work experience

Our team consists of four High School students going into our senior year. We have a passion for design and business that we hope to pursue further through college.

Please describe your legal and organizational structure



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