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Phase: Ideas Opportunity Areas: Products to People – Reimagine Delivery Models

Ready-to-use eco-friendly monthly supplies

Online market place to supply your monthly home need directly from product manufacturers.

Photo of Vignesh Stack
2 1

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Idea is to create a circular design for monthly home needs. User comes to our website we will connect them local vendor who can provide their monthly eco-friendly home supplies.

The user gets a kit for a liquid item such as shampoo, detergents etc, these kits work like single use.


Idea Title

Ready-to-use eco-friendly monthly supplies

Website

circularstraw.com

Where are you / your team located?

Bangalore, India

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Our kits will eliminate single use packets, with local connected vendors customers will get theirs refill with in day.

Which use cases does your Idea apply to?

This Idea can be used in Single-use sachet for liquid consumer productsSingle-use sachet for liquid consumer products.

In what geographical context or area does your Idea plan to operate / solve?

Start with Newyork

How do you envision scaling up your Idea?

This is an online platform so scaling this idea won't be a problem in but when we expand globally market we might face problem in product user journey.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.
  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

Think Beyond Plastics Accelerator Program will help me to build a community of eco-friendly product users, I believe from this idea I will pivot and re design many times to achieve global growth the accelerator team will help me to travel with this journey.

Please describe from where your Idea emerged

As a new product developer most of the time I work start-up and entrepreneurs who want to spend for what they build also they do have to hire in house team which increase their cost. I am using the same pattern to solve this problem.

Tell us about your work experience

12 + Years App Development, B2C Product Development, B2B Product Development Consulting and E-Commerce.

2 comments

Join the conversation:

Comment
Spam
Photo of Kate Rushton
Team

Hi Vignesh!

It is great to see you in the challenge.

Why have you chosen to start with New York? I noticed that your team is based in India. How would you be connecting to local suppliers on the ground?

Looking ahead, you might consider helping the OpenIDEO community better grasp how this idea could play out by describing the next steps! What are some the next and timeline to bring your idea to market?

Do you have any existing barriers to developing your idea that you’d like to share to help the OpenIDEO community understand where they might join the conversation and provide feedback?

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Spam
Photo of Vignesh Stack
Team

Hi Kate,

Thanks for the followup.

1 - Why have you chosen to start with New York?

I am moving to Newyork, from my google keyword analyses NewYork has good opportunities. Plus I can get help from IDEO team and innovators community directly.

2 - What are some the next and timeline to bring your idea to market?

Next steps, Consider each sprint take 5 days to complete, Each time we complete a sprint we add new sprint from customers feedback. New Sprint priority will be chosen as per user and business model needs.

Sprint 1 - Build web site MVP V0.1.
Sprint 2 - Choose vendor to provide monthly use kit.
Sprint 3 - Growth hack to get 250 customers and 25 vendors Onboard.
Sprint 4 - Complete 50 orders.
Sprint 5 - Initial user interview with vendors and customers to improve the process.
Sprint 6 - Identify products which address customer problem statements.
Sprint 7 - Improve user journey on the whole transaction.
Sprint 8 - Build eco-friendly product users community.
Sprint 9 - Build MVP V0.2 where users can validate their eco-friendly product idea with crowd funding model.
Sprint 10 - Continue with new sprints, Reduce CAC (customer acquisition cost) and Increase LTV (lifetime customer value).

Do you have any existing barriers to developing your idea?

Problem 1 - Getting users and vendors on boards.
Problem 2 - Building eco-friendly innovators community.

Let me know if you need any additional information.

Thanks,
Vignesh

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