The Plastic Ocean App will reward salvagers who return plastic caches into the circular economy. The prize system will be modeled after the Blue Chip Stamps customer loyalty program from the 1960's. During the purchase, retailers gave customers blue chip stamps that could be saved and reimbursed for prizes in a catalog.
This program was so successful that retailers who were prevented form participating sued for their right to be included. They won their case and Blue Chip Stamps was forced to become a publicly traded company. With a float of $400 million (in today's dollars) it was such a value that Warren Buffett bought the controlling shares and it later became Berkshire Hathaway.
I propose that rather than rewarding consumers at the point of sale, salvagers will be rewarded at the point of return. Recycle locations will be decentralized and mapped on the Plastic Ocean App. Blockchain tokens will replace the Blue Chip Stamps.
Why a packaging redesign is not required:
Use Case #3 states that coffee cup lids are made from non-recycled polystyrene, suggesting that a redesign may be needed. In California polystyrene has a reimbursement value of $5.52 per pound. This is five times the reimbursement rate for aluminum. Forget about the disruption from a lid redesign. Let's encourage individuals to capture the salvage reward while reducing the negative externality of polluting our oceans.
All plastic waste can be recycled if it is sorted and bundled.