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High Performance Paper Barrier Packaging Engineered for Recyclability

EarthCoating is a highly-mineralized barrier resin that may be used to create paper barrier packaging that's engineered for recyclability.

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EarthCoating is a low cost, environmentally-friendly, resin alternative to PE or PLA that may be used for any plastic-coated paper barrier packaging application. 

EarthCoating uses up to 51% less plastic compared to traditional plastic coatings and paper packaging with EarthCoating are engineered to be easily repulped through existing paper recycling equipment. 

EarthCoating runs on existing equipment at commercial line speeds and is available for licensing globally. Although Smart Planet Technologies does not produce or sell packaging, we stand ready to provide any technical data and support needed to ensure product availability.

Ideal for all types of paper packaging including food trays, folding cartons, paper cups, take out boxes, bags, pouches, sacks, corrugated packaging, liners, labels and more, EarthCoating may be used to provide the recycling industry with valuable materials, resulting in the much needed financial incentive for such collection. 

Idea Title

EarthCoating to the Rescue: Solving the Packaging Recycling Problem by Making Smarter Use of Materials

Company / Organization Name

Smart Planet Technologies


Where are you / your team located?

Smart Planet Technologies 2801 West Coast Hwy., Suite 270-T Newport Beach, CA 92663

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

By adopting EarthCoating, paper based packaging may be used to mitigate the need for multi-layer plastic packaging such as BOPP, PVdC, etc. When it comes to the metalized films, foils, and other multi-layered materials, we have the ability to co-extrude EarthCoating with a variety of environmentally-friendly materials, making for low cost, high performance, recyclable barrier packaging materials designed to meet specific criteria.

Which use cases does your Idea apply to?

EarthCoating applies to multiple applications including paper straws, pouches, liners, food wrappers, paper cups, labels, folding cartons, etc.

In what geographical context or area does your Idea plan to operate / solve?

Because we aim to license EarthCoating technology to global supply chain partners, our reach is nothing short of GLOBAL.

How do you envision scaling up your Idea?

We're currently licensing EarthCoating technology to various manufacturers within each packaging vertical (paper cups, food wrappers, folding cartons, pouches, etc.). Our biggest obstacle is the incumbent suppliers who dominate the marketplace and often feel threatened by any type of innovation that they do not own the rights to. By creating significant customer demand and increasing media pressure for a solution, the large incumbent suppliers will have to agree to work with us at some point.

At what stage of development is your Idea?

  • Piloting: You have started to implement your solution as a whole with a first set of real users. You may have started to develop a business model for your idea, including identifying key customer segments, relevant partnerships, go-to-market strategy, and draft financials.
  • Full-scale roll-out: You have developed a pilot, tested, and analyzed the impact of that pilot as it pertains to the problem scope. You are ready to expand the pilot significantly and begin to scale.
  • Operating Concept / Startup: You have fulfilled the stages of testing, undertaken a full scale roll-out, and are currently operating this concept/idea as a business.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

Our goal is to create paper based barrier packaging that meets performance, recyclability and economic requirements. During the accelerator, we would aim to conduct additional repulpability pilots, back into specific formulations based on end user criteria, optimize our supply chain and finally bring this much needed solution to the mainstream, global marketplace.

Please describe from where your Idea emerged

Our chief technology officer came up with the idea of using highly-mineralized plastic film as a lamination on coated paper boards to turn recycled, non-bleached substrates into premium, bright, white, waterproof barrier packaging that's recyclable. Shortly thereafter, we agreed EarthCoating would be best served as an extrusion coating product so that we can drive down cost while still enjoying all of the mechanical and recyclable attributes associated with using EarthCoating for packaging.

Tell us about your work experience

Although we have years of printing & packaging industry experience between our team, we're entrepreneurs at heart who have managed to move mountains within the industry despite being a team of 3.

Please describe your legal and organizational structure

Smart Planet Technologies is a C-Corp operating in California.

Attachments (1)

Repulping Report - EarthCoating - Smart Planet 5_15_17.pdf

Attached you'll find a repulpability report which compares traditional poly-coated paper cup stock to cup stock coated with EarthCoating EC-40 (40% mineral load) and EC-51 (51% mineral load). As you will see, EarthCoating EC-40 and EC-51 process far easier than traditional plastic coatings which results in an optimal material for the recycling industry to collect. In fact, paper cup stock with EC-51 promises to repulp as fast as uncoated paper. See page 17 in the report for further details.

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Hi Todd!

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