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Orbit - Circular Convenience

Our service focuses on enabling people to make sustainable choices and reducing un-recyclable plastic waste without sacrificing convenience.

Photo of Nien Ting Chung
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Orbit is a zero-plastic consumption circulatory system. Our system enables people to purchase food at their local grocery store and conveniently transport it without any disposable plastic or packaging. The baskets, as well as the modular containers that fit inside of it, allow for versatile use cases and cater to diverse shopping habits. When the containers and baskets are empty, they can be disposed of at dedicated drop-off points throughout the neighbourhood, thereby eradicating the need for any non-recyclable, linear components and sparing the users the annoyance of having to separate recyclable from non-recyclable waste. The containers and baskets are made of Polylactic Acid (PLA). The convenience that the Orbit system offers customers will nudge them to naturally reduce the use of small plastic packaging components.

Idea Title

Orbit - Circular Convenience

Company / Organization Name

Royal College of Art


Where are you / your team located?

London, UK

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Which use cases does your Idea apply to?

Our idea applies to use case 2. We began working on Orbit with Trevor, Benjamin and their children in mind, trying to find solutions to their problem with small plastic waste after a picnic in the park.

In what geographical context or area does your Idea plan to operate / solve?

London, UK

How do you envision scaling up your Idea?

To scale our idea we would partner with supermarket chains, implement the system with them and promote the sale of non-individually goods. Obvious obstacles are their current culture and way of working. One convincing incentive to adapt the system may be that they could save a substantial amount of money by reducing single-use packaging during production as well as in store. The system would only require an investment at the beginning and hardly any extra staff, as it is mostly self-service base

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

We believe that our solution is incredibly simple, but would have far-reaching, systemic and behaviour changing effects on the way people shop and consume food. Orbit creates a space to enhance people’s everyday lives through convenience while boosting commercial value at the same time. Furthermore, The Think Beyond Plastics Accelerator could have opportunity to tap into the current market and gain more understanding about user behaviour in the nearly future through our service.

Please describe from where your Idea emerged

Student collaboration and group brainstorming all based on the researches from OPENIDEO

Tell us about your work experience

We have worked in Service Design, User Experience, Product Design, Packaging Design industry

1 comment

Join the conversation:

Photo of Troy Gardner

this is cool, how well have you had permission to put in drop off points, and how often would they be collected and clean (probably food residue etc)