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One Simple Question: A Starbucks Viral Reduction of Plastic Consumption

Behavioral economics proves that making small changes can make a big difference; we are pitching that Starbucks ask one simple question.

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If Starbucks made one small shift in their operations and asked One Simple Question: "Would you like to use your own cup today?", there could be a big impact. Please see the attached PDF for the entire pitch, full description and experience.  

Idea Title

One Simple Question

Where are you / your team located?

United States, Northeast

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

By targeting three of the the Center for Marine Conservation's 'Dirty Dozen' (top 12 list of items that are most frequently found in the ocean). Those three are paper pieces, plastic caps and lids, and plastic straws. If there is an increase in customers using their own cups at Starbucks, there will be less of these three items in the waste stream.

At what stage of development is your Idea?

  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe from where your Idea emerged

As a part of a Design Thinking class; we are a team of three students.

Attachments (1)

PITCH Starbucks- Design Thinking.pdf

Please see the attached PDF for the entire pitch, full description and experience.


Join the conversation:

Photo of Camron Hinman

I think this idea could work! The "bring your own cup" with some incentive. People will do anything to save a little at Starbucks! And the people love to get behind a cause if Starbucks starts it! Great job, Camron

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