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We are working to make our packaging more sustainable by considering impacts across the whole product life-cycle.

Photo of Joseph Mulabbi
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The innovative bottle is suitable for being filled with carbonated beverages, and has a capacity of 500 milliliters. It tips the scales at a mere 9.9 grams – making it 30 to 45 per cent lighter than comparable PET containers on the market.

One of our paramount priorities is to develop containers that are both supremely marketable and at the same time eco-friendly. Like the “PET lite 9.9 carbonated”, which marries affordability to ecological awareness. Since it can be produced with minimal expenditure of energy and material, it’s a true lightweight, not least in terms of production costs and minimized environmental impact.

This is achieved, for example, by dividing up the bottle into several functional areas with different wall thicknesses. Most of the PET material is located in the upper part of the bottle, where it is held and opened. The walls in the lower section, by contrast, receive only half as much material. Nonetheless, the bottle is reassuringly stable for handling and consumers’ use, thanks to its sophisticatedly ingenious container geometry, in which we have left not a single square millimeter to chance. Further significant weight savings are achieved with the special neck finish, since in contrast to other PET bottles this one does not have a screw-cap, but a tear or peel ring-pull closure.

 It is often said that 80 % of the environmental impacts of a product is determined in the design phase. However, if we are to minimize environmental impacts designers need to know the consequences of alternative designs. To design products and packaging for recycling at the end of their useful life, designers need to know what happens when waste is collected, sorted, and reprocessed.

Idea Title

Stick Together for Recycling

Company / Organization Name

Youth Contact Association


Under development

Where are you / your team located?

Uganda-East Africa

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Reducing or eliminating waste altogether is the highest preference in the waste reduction hierarchy - no screw cap, but a ring-pull closure challenge is to work towards reversing the current waste profile and ultimately work towards a zero-waste society.

Which use cases does your Idea apply to?

Our design directly addresses the concerns of the Use Case 2 by bringing a new bottle design which has no screw cap but just a ring-pull.

In what geographical context or area does your Idea plan to operate / solve?

East Africa, Africa and world wide

How do you envision scaling up your Idea?

We’ll be introduced to new marketplaces through strategic partnerships with cities and through sales and marketing efforts that attract corporations, property management firms, cities, schools and food delivery companies. Our obstacles include slow adoption from users, marketing visibility, public campaigns and cost of operations. We plan to overcome these by creating greater value through better marketing, technology and incentives for our users.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

- Launch in downtown Uganda and East Africa, grow to over 10,000 users and 40 corporate partners within a year - Develop a user App experience with additional features - Leverage connections through accelerator to scale further and refine business model considering regulations with expert advice - Enhance marketing, research and development by engaging in incentive tests with users

Please describe from where your Idea emerged

The idea emerged from a small group of young entrepreneurs in Uganda who are passionate for change and transformation in our economies.

Tell us about your work experience

-Joseph is an entrepreneur and designer who is passionate about new innovations that can lead global transformation. Mary is an educationist, entrepreneur and design and marketing specialist.

Please describe your legal and organizational structure

We are a not-profit registered organization operating in Uganda.


Join the conversation:

Photo of Lauren Ito

Thanks for submitting an idea Joseph Mulabbi . Interesting idea to replace the use of standard bottle caps.

We’re excited to get to know your organization and team a bit better. Do you have a website you can share with us to provide some context for your idea?

Looking forward to learning more!

Photo of Lauren Ito

Thanks Joseph Mulabbi  for this information! Please put this information in the Tell Us About Your Work Experience section of your post. To update your post, hit the Edit Contribution button at the to of your post. Scroll down to your Full Description field. Then click Save after you’re done updating.

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