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LongTime hummus

A hummus container that substitutes the plastic film with agar agar sea weed that can be eaten

Photo of Mar López Raventós
4 10

Written by

Long Time Hummus is a new concept of Hummus packaging. We have eliminated the plastic film of the packaging, and instead, we use Agar agar seaweed, that can be eaten after used. In addition, on the plastic cover of the hummus we have added a QR code and a hastag: #2lifetoyourhummus. Once scanned, the final user can see two main things: 1) how to recycle the plastic packaging 2) a cummunity of peaple sharing ideas about how to reuse the packaging. 

Idea Title

more sustainable packaging for your hummus

Where are you / your team located?

barcelona, Spain

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

we have eliminated the palstic film with an eatable sea weed cover.

Which use cases does your Idea apply to?

it can be used to substitute other products using plastic film.

In what geographical context or area does your Idea plan to operate / solve?

in all countries or places where Hummus is consumed.

How do you envision scaling up your Idea?

the main obstacle will be coultures reticent to eat sea weed

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe from where your Idea emerged

open ideo ideathon Barcelona

Tell us about your work experience

we are team of 3. one is a strategic coach, one works in the lighting industry, and another one at TeamLabs Barcelona.

Please describe your legal and organizational structure

still not a company


Join the conversation:


We can't wait to see a prototype!

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