Because bottle caps float, sea birds often mistake them for food. For some species, such as the Pacific Albatross, plastic ingestion is a major factor in their decline and potential extinction. Based on that, for commercial beverages sold in PET, and HDPE, we need to employ “leash-the-lid” technology to ensure that all products manufactured, the cap stays attached to the bottle. This advance in recycling technology enables both the bottle and cap which are made from different plastics to be recycled together. Manufacturers can begin voluntarily making this change come to reality and policymakers can speed the process by advancing “leash-the-lid” legislation.
The following will help us to achieve and scale our model.
REDUCE: Drastically reduce the use of plastic for single-use disposable products and packaging. It makes no sense to use a material designed to last forever for a product that’s designed to last a few minutes and that is why we should make products which go together bottle caps and tear offs.
REDESIGN: We have shifted the design away from harmful plastics toward a) providing the goods or services in ways that use recyclable packaging, b) substituting with bio benign materials made from sustainable materials like wood or glass, and c) designing products and packaging for end-of-life, including opportunities for reuse before material recovery for remanufacture.
REUSE & RECYCLE: Scale and replicate zero waste reuse, recycling and composting policies and strategies funded in part by the companies that put products into the market in the first place.
REIMAGINE: We are hard at work designing the materials of the 21st century that can provide for humanity’s needs without causing harm. We need to be supported through investment and adoption.
RETHINK PROGRESS: Shift consciousness to replace the “throw-away society” with a culture of stewardship that questions the role of plastic in our economy and seeks to transition to a Zero Waste future with “Leash-The-Lid” model.