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Packaged in itself. Like a banana.

Packaging for the liquid sauces that works just like a candy - hard outside - soft inside.

Photo of Irina Ankudinova
22 14

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''Like a banana'' is a fantastic sauce packaging mimicking the fruit peel.

Outside shell is made out of sauce itself. The sauce is heated and dehydrated and shaped to form the shell. Bonding agent like starch or agar can be added depending on the sauce. The result is an edible, compostable and biodegradable packaging. The inside is the sauce.

Two delivery models:

1. Dehydrated shells produced in batches and sold to the food outlets. Shells can be made in various shapes. The automatic dispenser fills the shell and serves the consumer when required. Filling packaging with liquid sauce at the point of sale can guarantee that packaging will last till the moment of consumption. The shell can be then eaten or discarded. Requesting sauce from the machine also make people stop and think if they need a sauce at all.

2. On the spot manufacturing and dispensing.

- The dispenser with dehydrating element located in the food outlet itself. The mould is filled with sauce, heated and dehydrated to form the shell. Bonding agent added if required.

- the shell filled with sauce and served

This model allows food business to experiment and have their signature sauces packed on site.

Delivery of the sauce in the edible packaging is attractive to consumers who are concern about the health impact of plastic packaging and parents of small children and no doubt to people who care for the environment.

''Like a banana'' also gives business to have more control on quality of the sauce they serve. Businesses would be able to choose what sauce to buy in bulk not being restricted by the options already packed. Buying in bulk is cheaper what will provide additional initiative.

''Like a banana'' the future of a guilt- free take -away.

During refinement stage 'Packaged in Itself' concept has grown from the Baby Idea consisting of concept and a few sketches to the Prototype and reached User Testing Stage.

Idea Title

Like a banana - packed in itself.

Company / Organization Name

Green Rhino

Where are you / your team located?

Cambridge, UK

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Eliminate small plastic sachet for the liquid consumer products. Instead of the plastic sachet liquid products such as sauces, jam, salad dressings, hygiene products packed in the shell of dehydrated itself.

Which use cases does your Idea apply to?

Case 1 - small sachet for the liquid product.

In what geographical context or area does your Idea plan to operate / solve?


How do you envision scaling up your Idea?

Food outlets where sauces are part of the deal - Fast food cafes, salad bars, sushi shops, food courts

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.
  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

Becoming a top idea will help to optimise and explore the possibility of the process to prototype the product and the packaging machine. Collaboration with food technologist, an engineer and fast food specialist will provide necessary resources for the idea to grow and develop. Success is creating a working prototype and trial batch of Ketchup Candies and testing it in the fast food restaurant settings.

Please describe from where your Idea emerged

Candy with liquid filling.

Tell us about your work experience

Waste Management Graduate with experience in environmental art facilitation.

Please describe your legal and organizational structure

Sole Trader

Please describe, in detail, your business model and how you intend to test and iterate this model.

Our business model based on the sale of environmentally friendly sachet alternative to the customers - restaurants serving condiments in the plastic sachet at the moment. We investigated various ways to mitigate the cost and hoping that these measures will allow us to keep Ketchup Candy in the close price brackets to the sachet providing additional values at the same time.

Please explain how your innovation will work within, potentially improve, and provide benefit to the plastics system.

Ketchup Candy is part of biocycle. Material for the shell is biodegradable and edible what eliminates small format plastic from the system. This allows the valuable plastic to be used for other multi- use, recyclable application, for example, in bulk packaging of the Ketchup Candies. Bulk packaging in the dispenser compartment is a waste free circular plastic packaging solution.

Please describe, in depth, how your solution will reduce the overall environmental footprint of packaging.

We believe that our concept 'Packaged in itself' strongest point is the elimination of separate processes for the package production and disposal. Using the product for the packaging save resources on extraction/production of packaging, reduce logistic expenses, and on landfill disposal cost.

Please outline how your design, material, and delivery choices will influence price, and how you intend to address the price increase that may result from this solution.

We investigated various ways to mitigate the cost and hoping that these measures will allow us to keep Ketchup Candy in the close price brackets to the sachet providing additional values at the same time.

Please explain how your solution will impact user behavior, and what design considerations you've included to ensure easy and intuitive interactions with your Idea. 

We designed the product and the process which mimic as much as possible current sachet experience. We collected feedback from 40 respondents who commented positively on the prototype specifying novelty and environmental benefits of the product.

Please describe how you intend to use the prize funding, if selected as a Top Idea. Be specific.

$4,000 - food technologist/chemical engineer $200 - material costs for final prototype $2,000 - manufacturing trial batch $2,000- marketing costs (conference participation, free samples) $1,500 - web-site $300 - miscellanious

This inspired (1)



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Photo of Eugene Wen

$1500 for a website seems over the top in this modern day and age with website creators like Wix, BigCommerce, SquareSpace, etc.

Especially as a start-up... valuable seed funding should not be wasted on things like this...

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