Freshback Laundry Treatment is designed to fundamentally change the way we do laundry around the globe. By allowing people to wash their clothing and linens far less than normal while maintaining the freshness and hygiene of normal laundry cycles, Freshback disrupts the use of detergents and laundry additives, many of which are packaged with plastic caps, spoons/scoops, lids, bottles, and liners. These small- and medium-format plastic goods are a detriment to the environment not only as end-stage waste, but also in their manufacture and shipping.
Freshback uses patented technology to bond all-natural and food grade freshening agents to clothing that create an imperceptible, permanent barrier against odours caused by bacteria and mildew. This includes body odour and sour smelling towels. Through this technology, clothing can be worn in even the sweatiest of conditions while remaining fresh, removing the need to launder un-soiled items for days or even weeks. Similarly, linens that might otherwise build up strong mildew odors over the course of only a few days can now stay fresh for weeks.
By cutting the need to wash un-soiled items, the amount of detergent and laundry additive packaging can be reduced 3-7 times in a household with Freshback-treated items. Furthermore, the reduction seen in small-format plastics is mirrored in the savings of water, effluent pollution, and electricity/gas that are also used when laundry is done.
Overall, cost will vary by market and be dictated by the supported price for the region. The product has launched in Canada with an introductory price of CAN$19.95/kit. Each kit does one medium load of laundry, with peak freshness ability guaranteed for at least one year or 20 washings*. Because the product is permanently bonded to linens, and because customer use and linen types vary, many customers may find that the product works far longer than a year. I personally have several shirts that were treated a year ago and show no signs of product degradation. Similarly, the product will not just stop working, but may just not be quite as effective as the cloth begins to wear.
*People often say, 'If I wear something each week, 20 washings isn't even half a year.' But this response shows a fundamental misunderstanding of the product's function. Wearing a garment each week, assuming it remains unsoiled, will require washing it only be washed once a month or less. At this rate, twenty washings would be nearly two years worth of freshness after only one treatment. Again, on a personal note, I can wear most of my gym shirts 6 or 7 times before they build up enough body oil to need washing, effectively cutting what was once a wash load/week to a load/month.