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Design for creative reuse

Print up-cycle or creative reuse ideas and instructions on the inner side of packaging or wrappers and small format items

Photo of Manoj Manduva
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Small format plastics like bottle caps, wrappers, sachets etc are designed for a short lifetime, for convenience, portability and almost to ignore them. When the root itself is unsustainable, we cannot expect users ( consumers ) to take an extra step to discard responsibly. Hence, it is taking a toll on the ecology.

We need to take Stop it or Mop it approach. Either we need to eliminate the small plastics or make way to find an extended creative use for them. Here I'm dealing with the latter approach. 

To find a way to let the consumers discover step by step instructions to creatively reuse the packaging. As manufacturers, of course, they need to invest a little bit more resources in going an extra mile to increase the longevity of the product. However, the more creative they get, greater the brand loyalty from the consumers. Parents can inculcate creative endeavor in their children to explore these packages and take up as assignments.

Idea Title

Curious George meets packaging


Where are you / your team located?

Bangalore, India

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

When consumers try to do something creative with small format plastics, they are not discarded immediately rather up cycled so that More and more of these items find extended use and often bundle up rather flee in open air. Once bundled it is a much better case to be recycled.

Which use cases does your Idea apply to?

Case 2: Bottle caps and tear offs

In what geographical context or area does your Idea plan to operate / solve?

It is applicable to any geographical context.

How do you envision scaling up your Idea?

Manufacturers need to connect with Design agencies to come up with creative re-use or upcycling ideas. It can be considered as Corporate Responsibility towards environment or Marketing exercise to gain brand loyalty. Some of the obstacles can be the extra cost to print instructions or implement other creative ideas given by the design agencies.

At what stage of development is your Idea?

  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

With an ambitious and creative team, we can work with manufacturers of various packaging to explore the possibilities of creative Reuse, enable longevity of the packaging. We can pursue the branding exercises for various product companies to establish brand loyalty while ensuring corporate responsibility by adopting the creative packaging.

Please describe from where your Idea emerged

Although it is an individual idea, I collaborated with my colleagues to implement and prototype some of the ideas, which have been very successful and satisfying.

Tell us about your work experience

I'm a user experience designer trying to make a transition into product design / industrial design with a deep focus on material science. I eventually want to be an entrepreneur.


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