CUP.org stands for Circularly Useful Products, a competence center and cooperative network working to help local entrepreneurs in communities across the globe, to reuse, reduce and recycle plastic in consumer markets. Our mission at CUP is to collect verified information of; best practices, viable business models and the newest in materials and manufacturing data to accelerate the shift to circular packaging cycles and rapidly reduce single-use plastic waste.
We believe in supporting a community approach to accelerate the circular economy, by engaging communities, business and drive a shift in popular mindset from the local level. We offer entrepreneurs and businesses in communities worldwide up-to-date information and support ranging from business modeling, operations and access to a global knowledge base to help them become part of the circular economy and let their businesses as well as their communities thrive. Additionally we will use the global network to promote the circular economy and inform public policy.
We begin from our base in Bern, Switzerland, as a test bed for our concept within the context of street food or take-out. The city of Bern has required that all public city events to be deposit-based no-waste events. The five year project has verified that the re-use food and drink service packaging is economically viable in a closed loop system. We believe we can work from this model and influence the local community to reduce their own plastics use before we develop and test our service offer with other communities around the world.
If we take a step back and observe all the circular economic flows now, we begin to notice that human immigration flows and shifting economic drives are suggesting new ways to engage people globally. We see huge numbers of diaspora who are under or not employed. However we also see new HR models being piloted for accelerated training that onboard migrants and assist earlier integration while filling employment niches. Training some to become leaders for change working closely with their homeland people, perhaps at Impact Hubs, could help to bring no waste solutions engagement in developing countries. We are inspired by examples from the Ashoka Foundation.