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COLOURFORM™ - sustainable coloured moulded fibre packaging

COLOURFORM™ presents a new generation of sustainable product packaging - sustainable, naturally biodegradable and beautiful in any colour.

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James Cropper 3D Products (JC3DP), a subsidiary of James Cropper PLC, is the innovator behind COLOURFORM™, a sustainable coloured moulded fibre packaging solution. 


COLOURFORM™ presents a new generation of sustainable product packaging - drawing on over 170 years of world-leading innovation in coloured paper and fibre products.


This new product can be manufactured in any colour or shade - with guaranteed consistency and a quality, tactile finish. It’s made using renewable wood fibre from well managed forests, fully recyclable with household paper, and naturally biodegradable. 


With a bespoke, design-engineered approach, COLOURFORM™ is helping global brands to enhance brand identity, product value and packaging integrity, while reducing environmental impact. 


It’s time to stand out, sustainably.

Idea Title


Company / Organization Name

James Cropper 3D Products Limited


Where are you / your team located?

Burneside, Kendal, Cumbria, United Kingdom

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

COLOURFORM™ offers a sustainable alternative to plastic used within the consumer packaged goods market. Typical applications include box inserts to support, display and protect products, outer packaging and packaging components. It is made from 100 per cent renewable, natural fibres from well managed forests. Made from the same raw material as paper, it can be recycled easily with household paper waste. And because it is a natural product it will also biodegrade even if it does go to landfill

Which use cases does your Idea apply to?

COLOURFORM™ is widely applicable as an alternative to small format plastic items, extending beyond the specific use cases. Within these cases, this product is most suited to case 3 - take-away coffee lids.

In what geographical context or area does your Idea plan to operate / solve?

Our product has worldwide applicability.

How do you envision scaling up your Idea?

COLOURFORM™ has already been introduced to the marketplace and gained considerable interest. Scale up will come from helping customers to gain the confidence that this solution really can offer a truly sustainable alternative that provides unrivalled quality, appeal and design – in any colour. Recognising this challenge, we work closely with potential and current customers at every stage of their packaging development, to ensure that their design intent is fully realised.

At what stage of development is your Idea?

  • Operating Concept / Startup: You have fulfilled the stages of testing, undertaken a full scale roll-out, and are currently operating this concept/idea as a business.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

At James Cropper 3D Products we are passionate about making sustainability an easy choice. We want to offer a product that is beautiful, colourful, functional and sustainable, meaning that people can switch without feeling any need to compromise. Becoming a Top Idea would allow us to further develop this innovative product, and share the message that they can stand out, sustainably.

Please describe from where your Idea emerged

James Cropper PLC has over 170 years of experience in sustainable fibre innovation. We realised that our expertise in colourful, sustainable paper could be applied to create shapes as well as sheets, offering a true alternative to plastic mouldings - and James Cropper 3D Products, offering COLOURFORM™, was the result.

Tell us about your work experience

We draw on the experience of a diverse team; engineers and entrepreneurs, salespeople and designers. We share a common background in a range of manufacturing industries.

Please describe your legal and organizational structure

James Cropper 3D Products Limited is a wholly owned subsidiary of James Cropper PLC


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