BottleTap is a service concept which allows a user with an NFC-enabled bottle, to freely (and cheaply) buy, drink and enjoy their favorite beverages.
Designed to be high-quality and reusable, the BottleTap bottle is simple, but it hides an interesting secret in its base — a tiny NFC/RFID chip. This small addition allows the bottle to communicate, not only with the owner (tracking data like bottles saved) but also BottleTap taps, which are managed and maintained by businesses, gas stations, coffee shops and just about anywhere people buy bottled products.
A user with a BottleTap bottle is able to access this network of BottleTap taps and enjoy whatever is on tap in that location. Think about it like a Coke Freestyle machine for the environmentally-conscious generation. These taps, however, are only usable when paired with BottleTap bottles the amount that the user takes is all that they are charged for, and because this is like buying from a fountain machine, the price is lower and the user only pays for what they want — cutting down on product waste, and removing plastic packaging from the equation.
The benefits extend further than the BottleTop owner themselves. For partner companies like Coca-Cola, Starbucks or Pepsi, they have a chance to get their products in front of a new generation, at a lower price point, in a fresher state, all while cutting out the expense of transporting and mfg. plastic packaging. The shop owner gets the benefit of reducing the inventory footprint required and gets to provide a higher quality product, at a better price — just the way their customer likes it.
The possibilities are near endless for BottleTap. Imagine getting your morning coffee without standing in line and getting the exact amount you want so the rest doesn't go cold — pretty cool right?
BottleTap's connected nature provides visibility and a whole new level of transparency in regards to an individual's impact on the reduction of plastics in our world. Tying these devices, the user communities together will usher in a new way of enjoying our drinks in a way that is less expensive, more profitable and perhaps most importantly of all good for the earth.