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Reimagine the Package – Design for Zero Waste

How might we design packaging that protects product quality, longevity, and never becomes waste at a competitive price point for manufacturers? Let’s consider designs and material choices that promote recyclability and eliminate the need for non-recyclable small-format packaging altogether. 

How might we align the interests of customers, companies, and the environment to keep plastics in the economy?

Opportunity Areas

Provocations that are aligned with our Challenge topic and ripe for innovation.

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A redesign of the classic kid's juice box, this solution uses 100% biodegradable material and is lined with Mater-Bi®, a natural material.

A redesign of the classic kid's juice box, this solution uses 100% biodegradable material and is lined with Mater-Bi®, a natural material.

Photo of Olivia Phelan
7 4

Onecup is a cup/lid/straw in one, made from plant materials fully recyclable, eco-friendly, heat and cold safe.

Onecup is a cup/lid/straw in one, made from plant materials fully recyclable, eco-friendly, heat and cold safe.

Photo of Julie Hinman
15 11

ThisCap is tethered bottle cap that remains connected to its container and ensures recycling.

ThisCap is tethered bottle cap that remains connected to its container and ensures recycling.

Photo of Michael Maguire
34 16