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Alternative Branding - no labels, no adhesives, no small format plastic. (Vienna Chapter Ideathon 2/5(

What if bottles and other products had no labeling whatsoever and therewith avoiding adhesives and small format plastics?

Photo of Stephan Kardos
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Disclaimer: this idea emerged from an OpenIDEO Vienna Chapter Ideathon in group work.

Reusable bottles (plastic and glass bottles) in future forgo labels and only feature a QR code. The branding itself is designed right onto the bottle or through the bottle aesthetics (think coke bottle decades ago).

In short the bottle shows the brand name and incorporates the brand while QR (and / or other technology) inform about ingredients, storage, best by dates, ... 

Idea Title

Alternative Branding

Company / Organization Name

Not applicable


Where are you / your team located?

Vienna, Austria, Central-Europe

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

To be added

Which use cases does your Idea apply to?

To be added

In what geographical context or area does your Idea plan to operate / solve?

To be added

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe from where your Idea emerged

This idea emerged in an OpenIDEO Vienna Chapter ideathon in group work.


Join the conversation:

Photo of Lauren Ito

Hi Stephan Kardos and Team!

It's so exciting to see the OpenIDEO Vienna Chapter sharing their Idea! With the ideas phase closing in three days, I want to encourage you to please finish filling out the details of your contribution so our community can give you more feedback. I also participated in an Ideathon with our OpenIDEO Chapter in Palo Alto this past weekend. Amazing to see the global synthesis of these events and all the incredible Ideas generated.

Looking forward to hearing more about your Idea!

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