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A truly circular economy.

The ultimate incentive for recycling plastic is a new currency that can be exchanged for credit towards goods.

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1. Starting with the case studies of bottle caps, sealing films, sachets, and other individual wrappers, these plastics will be marked with a universal symbol to remind consumers to not discard improperly, but to gather and mail in or drop off at key centers to be collected - the completed process will be processed into purchasing credit to be uploaded to the consumer's account. 

2. The proper handling and recycling of these smaller plastic remnants will be the responsibility of the online retail participant to A) recycle the plastics itself into physical customer loyalty or credit cards and B) load the cards with credit towards purchases. 

3. This socioeconomic model can be eventually scaled and applied to all participating retailers either online or at brick and mortar locations. Credit unions and banks can adopt the similar practice as part of their promotional products and marketing plan.

Idea Title

Truly circular economy.

Company / Organization Name

Slow and Steady Wins the Race


Where are you / your team located?

New York City, New York USA

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

This idea is a solution to the endemic habit of discarding un-recyclable small format plastic items. When a credit or currency system becomes the reward , this motivation will engage consumers to deliver the small plastic waste to the proper recycling. Similar to the ink recycling program that Staples has, it discounts and rewards the next purchase once old cartridges are dropped off and recorded on the customer's account.

Which use cases does your Idea apply to?

This applies to sachets, tear offs, and straws and bottle caps.

In what geographical context or area does your Idea plan to operate / solve?

It is a social economic system that can be implemented globally with the advent of online / e-commerce retail.

How do you envision scaling up your Idea?

The idea will need to partner two key players first. The manufacturers of the sachets, straws, tear films, etc will have to print the watermark or identifiable mark first. Simultaneously a retailer or e-online marketplace, if we were to use Amazon as an example, will set up the credit and loyalty rewards program. On the backend, it will be the responsibility of the retailer receiving the plastic waste to dispose of properly.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

The idea is simple, straightforward and cleverly re-imagines adopted systems and practices in place, but having the key participants to execute is important. As a top idea through the Think Beyond Plastics Accelerator Program will provide the needed access and implementation needed.

Please describe from where your Idea emerged

We began our own e-commerce site a few years ago. While researching "eco-friendly" gift cards, this idea came about.

Tell us about your work experience

The work is a continuous investigation into the elements of what people wear, how they wear it, and why.

Please describe your legal and organizational structure


This inspired (1)

'Toy Machine'


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