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Voltei

Promote a cultural change of consumption with a system of bulk purchases of hygiene and cleaning products in developing countries.

Photo of Guilherme Broliato
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Voltei means "came back",  a simple Portuguese word that refers to the cycle of re-use without waste and to the return to the old habits that provided this. Looking for it, Voltei is a system of bulk purchases that seeks to unite sustainability, economy and opportunities for everybody. Using a digital platform, controlled by mobile application, the producer, the merchant and the local consumer can produce, sell and purchase cleaning and personal hygiene products.

The system is managed by the platform thats allows the registration and sale of manufactured products for producers, ordering these products, manage its sales for merchants, and letting than consumers buy them. The producer will supply his water-soluble products in a liquid and concentrated form, using the logistics packages provided by the Voltei, without having to produce individual disposable plastic packages, reducing logistics and production expenses and offering a more accessible product value.

The merchant installs the self-service machine in his establishment and orders the products, the machine dilutes the products in water when are requested by the consumer, who do yours a bulk purchase ready to use, choosing the exact quantity desired and storing it in the reusable packaging offered.

This way, the system can have as results a social improvement, being able to develop a sense of community and help in the generation of local wealth, encouraging just enough consumption, intensification of use and valorization of post-use, as well contributing to reduce the need for the production of plastic packaging and the impact caused by them.

Idea Title

Find in the intensive use and in the post-use the way to unite sustainability, economy and opportunities for everybody.

Company / Organization Name

Pimenta Criativa

Website

www.pimenta.me

Where are you / your team located?

Brazil, Rio Grande do Sul, Caxias do Sul.

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

The reusable packaging provided to the consumer is adjustable, adapting to the desired quantity, besides being easily cleaned for the constant use. Its bottleneck and lid are produced together with the body, avoiding the presence of reduced size components. The two packages of the system (the consumer and the producer packing) are produced with recycled polymers, finding an effective after-use for this kind of material, which can be supplied from initiatives like the The Ocean CleanUp.

Which use cases does your Idea apply to?

The project can be applied in case 1, offering a more economical alternative that seeks to reduce also the consumption of disposable plastic packaging in its compact versions, which reduce the final price of the products but drastically increase the amount of waste. The Voltei system offers cleaning and personal hygiene products based on the intensive use and on the valorization of the post-use, promoting a more conscious purchase through a system of bulk purchases.

In what geographical context or area does your Idea plan to operate / solve?

The project is suitable for developing countries, where recycling is not efficient and the population finds difficulties to have broad access to these kind of products, which are essential for the maintenance of health and well-being.

How do you envision scaling up your Idea?

Once designing the packaging, the self-service machine and the application programming, the system can be adapted in several local communities where the demand exists, offering opportunities for local producers to sell its products, for merchants sell them in a more attractive way and for the consumer acquires it with more economy and sustainability. In addition, the system can be adhered by well-known brands, providing the initial support for the platform expansion.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

Use of the New Plastics Economy Accelerator Program structure and financial assistance. Follow-up is required for the development of products and packaging, with a team of mechanical, chemical and electrical engineers, and also the implementation and management of the platform to insert the system at the points of sale.

Please describe from where your Idea emerged

The idea came through an academic work, allied to the desire of the Pimenta Criativa team to be able to contribute with actions that bring improvements to the planet as a whole.

Tell us about your work experience

The project arose from a research to understand the form of consumption and impacts caused by the plastics, transforming this information into actions that can contribute to reverse this scenario.

Please describe, in detail, your business model and how you intend to test and iterate this model.

Voltei aims to offer a new form of commercialization for liquid products of personal hygiene and cleaning, seeking in its strategy generate the thought of conscious consumption. For this to happen, the producer, the merchant and the local consumer become more than just customers, they become essential for the business model to work through the app (view the images in high resolution: goo.gl/Dwgdhq). The main difficulty to start the project is the initial financial investment for the prototypes.

Please explain how your innovation will work within, potentially improve, and provide benefit to the plastics system.

Packaging can be produced with recycled plastic from initiatives such as The Ocean Cleanup (https://www.theoceancleanup.com). The logistics package uses the bag-in-box system, ideal for transporting concentrated liquids, ensuring safety and greater economy. The reusable packaging has only two components, which can be separated to facilitate its sanitization and recycling. In addition, its information is accessible in the mobile phone application, avoiding the need for labeling.

Please describe, in depth, how your solution will reduce the overall environmental footprint of packaging.

The whole project was based on the Circular Economy, seeking to show the value of post-use and intensive use as a possibility to reduce the social and environmental problems caused by the plastics. The self-service machine allows the consumer to choose the exact quantity desired of the product, controlling everything by the mobile phone application and that, together with the packagings, avoid the need for excessive production of individual packaging and waste of the product itself.

Please outline how your design, material, and delivery choices will influence price, and how you intend to address the price increase that may result from this solution.

The economic gain can be obtained by the exemption of the need to produce individual consumable packaging, which also reduces the costs with logistics, being the product transported in its concentrated form with the supplied packages, being able to arrive to the consumer with a final cost between 25 and 50% cheaper. In addition, bulk purchases allow the consumer to get the exact quantity desired of the product, influencing a conscious consumption, acquiring only what is needed.

Please explain how your solution will impact user behavior, and what design considerations you've included to ensure easy and intuitive interactions with your Idea. 

Through the interactive platform, the project seeks to offer an alternative to current consumption, encouraging people to do it with more awareness, valuing local producers and merchants and acquiring only what is needed. In Brazil, many people are gaining access to new consumer items without any guidance or education, which increases the social and environmental problems caused by consumable plastics.

Please describe how you intend to use the prize funding, if selected as a Top Idea. Be specific.

- Prospect Investors; - Initial stages of development and prototyping; - Enable closer networking with the IDEO team to build the project.

39 comments

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Photo of Lauren Ito
Team

Guilherme Broliato 

As Refinement Phase quickly comes to a close in 8 HOURS, I want to remind you that the following must be submitted by tonight, August 31st at 11:30 p.m. Pacific Time.

1. Submit the Refinement Questions Form online that was sent again via email yesterday evening! We have not yet received this from your team. This is mandatory for Top Ideas consideration, so this should be your first priority in the final stretch.

2. A secondary priority, which is optional, is to update your Refinement Phase post. I see you've already significantly updated your concept on the platform.. But please share any additional information, photos, and documentation of your progress throughout this Phase!

Looking forward to reviewing and celebrating the amazing work you've achieved this Refinement Phase!

Photo of Bruno dos Santos Pierosan
Team

Hi there Lauren Ito  and Kate Rushton ! We double checked all our inboxes during all day (Me, Guilherme Broliato  and Igor Biffi  too), and we only received the email an hour ago. We are all working hard and we intend to send all information soon.

Photo of Bruno dos Santos Pierosan
Team

Hi Again Lauren Ito , We've just sent the information, can you check to we know if is there everything allright? Unfortunately there are much more space to write more information about our project there, but with so little time, we prefered to include only the information we already have here. We hope we rech the Top Idea phase, so we could share more information about our ideas and isights!

Thanks!

Photo of Brian Bauer of Algramo
Team

Bruno dos Santos Pierosan Guilherme Broliato Hi guys, I am really happy to see Voltei has moved forward in this contest. I really like the details that have gone into your business plan, I can see it being very well designed to Brazil's emerging middle class (I was actually in Brazil yesterday).

Since Bruno gave me some comments on my proposal I just wanted to give your proposal another read and provide some more feedback. I presume your containers or bottles that the customer uses will have a cost. What I am proposing with my reusable containers is to have them be redeemable for 1/3 of original value once they reach end of life. For example, if your container costs 60 cents, allow the customer to trade an old container in and only pay 40 cents for a new container. This gives you a very pure plastic feedstock that you can recycle back into your product line and obviously increases the circularity of your plastic use. Furthermore, in some markets where recycling might not be common, you would be fostering an emerging awareness for recycling.

I hope you guys find my comments useful. Let me know if/when you update your proposal and I will provide more feedback. Best of luck! Brian
Lastly, if you are on LinkedIn feel free to add me to your network: https://www.linkedin.com/in/brian-bauer-chile/

Photo of Bruno dos Santos Pierosan
Team

Hello Brian! We were sure you would pass hahahahaha, but it was a nice surprise for us to move forward too!

We plan to use recycled plastics in manufacturing, but reincorporating the packaging itself into new cycles can really help a lot and increase the value of post-use packaging. Our proposal is to intensify re-use to the maximum, but now we will consider structuring a system for collecting such packaging, both to reduce the cost to the consumer and to foster a recycling mindset.

Great feedback Brian, good luck to us in this new stage!

Photo of Brian Bauer of Algramo
Team

Bruno dos Santos Pierosan Once again, thanks a lot for your kind words and support.

Just a few comments. Firstly, I think it is important for us South American's to keep in mind that fostering recycling in a developed economy verses a developing economy is night and day, as far as social and environmental impact generation. The vast majority of plastic that leaks into our oceans, and other realms of the environment, comes from developing economies that tend to lack effective waste management systems. So simply put, if one wants to increase impact per dollar of investment, funding recycling infrastructure or fostering ideas that create a recycling culture will have outsized benefits and payback in developing economies.

Secondly, Brazil is noted for having some very effective informal waste management systems in place. Perhaps, you could utilize Brazil's informal waste management systems to help manage your post consumer recycling opportunities. Doing this would likely lower your costs while increasing your social impact.

Lastly, I work with another social enterprise that is dedicated to making our use of plastic more sustainable. Have you heard of plasticbank.org we work with informal recyclers to collect primary ocean-bound plastic and we cycle this plastic into the supply chains of global brands. If Voltei grows and is looking for some high impact sustainable plastic Plastic Bank's Social Plastic® is an amazing product.

Cheers, Brian

Photo of Guilherme Broliato
Team

Hello Brian Bauer !

Encouraging recycling and changing consumer behavior are essential to promote the reduction of environmental and social impact in developing countries. Recycling is a very important part to review and solve the problems that consumption without any kind of education causes, and it is extremely important to be rethought. Here in the south of Brazil, more specifically in our city, Caxias do Sul, the collect system is very good and is one of the references in this question for the whole country. Unfortunately, the waste separation and recovery sector leaves much to be desired, which greatly increases the accumulation of waste in landfills and other parts of the city. The Voltei project is concerned with this aspect, foreseeing that its packagings are recycled in the best possible way, but focuses mainly on the change of consumption thinking. We believe that with the intensive use and the valorization of post-use, the need for recycling is reduced, as well as encouraging the reduction of mass production to give space to consumption of what is really necessary.

Plastic Bank's Social Plastic® is incredible, we are very excited about this hahaha. Imagine this working in conjunction with The Ocean Cleanup (https://www.theoceancleanup.com), it would really be awesome! Plastic Bank's Social Plastic® is a very relevant initiative for us as well, thanks for sharing with us!

Thanks and good luck with your project!

Photo of Brian Bauer of Algramo
Team

Guilherme Broliato Stoked to hear you guys like Social Plastic®! If you guys ever need additional info about Social Plastic® just let me know.

It was great sharing ideas and knowledge with you, Bruno dos Santos Pierosan and your team.

You guys have a really amazing idea with a lot of potential. Best of luck in the next stage of the Circular Design Challenge! Best, Brian

Photo of Kézia Ferreira Rezer Zalewski
Team

Good job!!!
I'm proud of you ;)

Photo of Guilherme Broliato
Team

Thank you Kézia Ferreira Rezer Zalewski :)

Photo of Kate Rushton
Team

Hi Guilherme!

There are 7 days left in the refinement phase.

If there is key information in the comments on your idea submission, I recommend that you move them to the main body of your idea submission before the cut-off time.

I just want to remind you that the deadline to complete the Refinement Questions via the online submission form is August 31 at 11:30 p.m. Pacific Time.

Photo of Guilherme Broliato
Team

Thank you for the advice! We're doing it!

Photo of Kate Rushton
Team

Hi Guiherme!

What are the biggest challenges in this system? How would you overcome them?

What key questions and assumptions do you have about Voltei? From this, what could you prototype?

I am sure you are an expert at this, but there are two ideas from previous OpenIDEO challenges that you might be a source of inspiration”

Employee wellness programs from our food waste challenge - https://challenges.openideo.com/challenge/food-waste/final-feedback/employee-wellness-programs-offer-more-than-just-healthy-eating-tips - is a good example of identifying and testing the riskiest assumption with the use of A/B

Friendly ATM - https://challenges.openideo.com/challenge/financial-longevity/top-ideas/all-generation-friendly-atm - a top idea from our financial longevity challenge has a great example of rapid, low budget prototyping and gathering feedback from customers. The use of video to demonstrate the prototyping/testing session is really good.

If you have any questions, feel free to reach out to me by tagging me here (@ followed by my name) or send me an email - krushton@ideo.com

I just want to remind you that the deadline to complete the Refinement Questions via the online submission form is August 31 at 11:30 p.m. Pacific Time.

Photo of Guilherme Broliato
Team

Hi Kate Rushton ! 

Very cool the ideas you've cited, the rapid prototyping system as in the case of Friendly ATM is really very interesting. We are developing the materials for the refinement phase, we will try to use this form of prototyping within the time of this phase. Thanks for reminding us, and of course, if we have any doubt we will send you a message!! :D

Photo of Guilherme Broliato
Team

Oh, and we just published our content from the refinement phase. We really do have a lot of content, so, in some pictures, the texts got really small. Do you have access to the images in the original resolution? It is necessary to read all the details.

Photo of Kate Rushton
Team

Hi Guilherme!

I can read all of them clearly except the Flowcharts. Maybe you could upload the Flowcharts elsewhere and add a hyperlink to the charts. Alternatively, could you upload the main chart and the different sections 'zoomed' in and in more detail.

Photo of Guilherme Broliato
Team

Kate Rushton  , I've add a hyperlink for the Flowcharts and the Strategy, so, when you can, please check to see if now you can read everything clear! And, of course, give to us you feedback! Thank you!

Photo of Kate Rushton
Team

These images are very clear. Thank you! I will take a look over the weekend.

Photo of Guilherme Broliato
Team

Good! If you have any doubt, please tell me!

Photo of Kate Rushton
Team

Hi Guilherme!

I hope you had a nice weekend. I have a few questions.

How are you going to persuade consumers to switch from big brands to local suppliers? Also, will just local suppliers be supplying the product or will you include well-known brands?

I am tagging Lauren Ito for any feedback that she might have.

Photo of Guilherme Broliato
Team

Hello Kate Rushton , it was great, I had my brother's graduation this weekend eheheheh! He finished his engineering college. And how was yours?

Regarding your doubts, the main motivation for the consumers to choose this new model of purchases is by the final economy that they will have. This is mainly due to the reduction in logistics costs and the exemption of the need to produce consumable packaging by the producers. In addition, the purchasing model allows the consumers buy exactly the required quantity, so that they are not forced to buy more than their need or are induced to purchase several units of the product to meet their demand. The bulk purchasing model was widely used a few decades ago and, according to trends indicated by the WGSN, showing something new in an "old package" increases the chances of acceptance of the final public. This is the idea of ​​the project, to unite a new possibility of consumer behavior with characteristics that bring the familiar feeling to consumers.

Local producers will market their own products, encouraging the development of their region. However, the project can be used by well-known brands, using self-service machines unique to their products, having highlights on the mobile app and having their own advertising. This is very important for the beginning of the project, where the initial financial incentive by these companies can help the project become a reality.

I hope I have answered your doubts! Any questions can comment here again! You too, Lauren Ito ! Thank you!

Photo of Louise Sarah Clifford
Team

Hi,

Excellent presentation and clean graphics, very vibrant and current. I am a bit lost though and if I could get some clarification that would be great.
- Does the user buy the reusable container from the store?
- What incentive (other than it being cheaper) is there for customers to purchase the containers instead of just recycling what they buy?
- How long does each container last?
- When bringing your reusable container in store, does the machine clean the container again before refilling?

Great idea though, I could really see it taking off in certain countries. Looking forward to seeing your progression throughout the phase.

Louise.

Photo of Guilherme Broliato
Team

Hello Louise Clifford , thank you for your comments and interest in our project! We are very happy with this!

About your questions, I answer them to you:

- Yes, the user buys the reusable packaging by the application and withdraws it on the same self-service machine where he or she acquires the personal care or cleaning product.

- The most of packaging that currently exists are designed to be disposable, but the one we developed was designed to be reused several times, and can be cleaned and used to store a new product.

- The duration of these packagings is indeterminate, since this can vary greatly depending on the care that the user has. Either way, the packaging is made in two parts, its recycled plastic body and its adaptable base in silicone, both chemical-resistant and high durability materials for intensive use.

- This is a very interesting idea, but because of the complexity we have not implemented it yet. However, we will save it for future updates! :D For cleaning, what we have developed is a reusable packaging that can be easily disassembled by separating its body from its base. This in addition to facilitating its cleaning also assists in its recycling, avoiding the presence of multi materials in the screening sector.

We've put more information about the project for the refinement phase, if you can, take a look to see if you still have any questions! Thank you very much for your feedback!

Photo of Liège
Team

Hi @Guilherme Broliato, I find your idea really interesting - excellent proposal! I looked at the great graphics explaining the process in a user-friendly way. From a customer perspective, I didn't understand where actually the reusable package comes from in the process. Assume I'm purchasing it for the first time. Is the machine able to provide the reusable bottle(s) if I don't have one? Or should I buy there in the point of sale? Also, assume I'm there in the shop and see this great service for the first time. Do I need to use the smartphone to place the order, or does the machine have an interface that allows me to buy right there, without using the app? I love the digital feature, a thought came spontaneously for those in the classe media that does not have a great familiarity with digital apps, and still want to make a difference. Great idea - I'd use it!!! Thank you

Photo of Guilherme Broliato
Team

Hello Liège , thank you for your feedback! Glad you liked the interface we use, we tried to make it as friendly as possible. Regarding your doubts, the purchase is made only by the application for smartphone, the self-service machine has a screen to assist in the purchase but does not provide any interface to command the process, because here in Brazil, families that are entering the middle class also have access to smartphones, especially when it comes to large centers, such as São Paulo and Rio de Janeiro. Everything is centralized on the app so that the producer, the merchant and the consumer can have easy access to their sales and / or purchases, managing and viewing the product information at any time. In your opinion, is this a downside? Would you use the service even with this limitation?

The reusable packaging it is also sold by the application and is withdrawn on the self-service machine. Once you buy the first one, you can re-use it again as many times as you wish. The idea was to keep this as a safety measure, since it has a specific design to place on the self-service machine, avoiding leaks. In addition, these packages are white at the top, allowing customization and identification of the product purchased. Another focus of using this particular packaging is that it can be produced with recycled plastic from the oceans, giving a relevant post-use to these materials that are collected by initiatives such as The Ocean Cleanup (https://www.theoceancleanup.com).

Thank you for your attention and for your comments!

Photo of Lina Jimenez
Team

Hi Guilherme Broliato , I find your proposal really interesting and close to the one I posted. It could be nice see how this idea could work here in Colombia :)

Photo of Guilherme Broliato
Team

Hello Lina Jimenez , it's very nice to know that this would be positive there in Colombia! We have been working on it for more than a year, conducting the contextual and trend research, generating scenarios, and, based on that, we had defined this concept as the most promising. We realize that many people use packaging and discard them, without any kind of awareness about what they are doing, and this happens quite often here in Brazil. We would like to know more about how this type of waste happens in Colombia, as far as we have seen that this is mainly due to the excessive use of sachets, something really worrisome.

If you can, tell us more here, or if you prefer, send an email to guilherme@pimenta.me

Your contribution is very important to us! : D

Photo of Brian Bauer of Algramo
Team

Hi Guilherme Broliato Nice, really interesting idea. You might find my proposal interesting. I work with a Chilean company that has been doing a similar idea for about four years. Except we have been mostly working with daily food for BoP consumers. But we are now moving into vending machine based liquid products, for potentials like shampoo, soap, liquid detergent, etc. If you click on my photo you will see my ideas. Cheer and best of luck with your project!

Photo of Guilherme Broliato
Team

Hello Brian Bauer very cool to see your interest in our project! We have been working on it for more than a year, conducting a contextual and trend research, generating scenarios, and, based on that, we had define this concept as the most promising. We discovered Algramo at the end of this process and we saw your project for the food industry, which is really fantastic! It's great to know that you're trying to expand its range! We are new to this platform and our main goal is unite the design process with our human-centered vision and the necessary cultural changes with the ability of professionals from other areas to be able to deliver this to people! We are searching for partners, and it would be very nice to count with you, so if you need any help tell us! The Voltei project seeks by the mobile application facilitate the shopping of personal care and cleaning products, seeking to offer more savings and opportunities for everyone. The idea is to offer the logistics packages to the producer, using the system known as bag-in-box to bring safety, economy, ease and reuse at this stage. The packaging for the consumer, besides adapting to the desired quantity and being reusable, does not have any type of labeling, because all the information is stored inside the application, avoiding the printing of labels and aiding in the recycling. Let's keep in touch! Cheer and best of luck with your project too!

Photo of Brian Bauer of Algramo
Team

Guilherme Broliato Thanks a lot for your enthusiasm and kind words for Algramo. I am not sure specifically how we might be able to work with you. But we are keen to exchange ideas and explore opportunities with values aligned partners who are dedicated to social impact and sustainability. So feel free to share any thought or ideas on how we might be able to work together. You can contact me at brian@algramo.com or brianbauer@alumniharvard.edu

A few comments:
I really like your use of an app to manage your product and deliver information. Algramo is also working on SaaS based product enhancement/services. I think software can be an amazing tool to amplify the power of a business model and increase its sustainability-it looks like you guys are on the right track.

I really like the idea of using concentrated products and having your machine dilute the product as it is dispensed. My only concern would be how/if variations in water quality would impact product quality/homogeneity. Perhaps a water filter of some type could make more homogenous water inputs into your products-but I suspect you guys have resolved this issue.

I also like the idea of a digital label and product information. To my knowledge I have not seen any company do this and I would not be surprised if it becomes much more common in the future-nice leadership.

Algramo currently has its liquid products custom produced by a third party. We still have decent, even good margins on our liquid products, but if we created our own production of liquid products we would significantly improve margins and ultimately allow for us to lower costs to end consumer-but obviously there are significant capital expenditures to produce your own liquid chemicals. This will be an important decision to consider as you grow.

I could be wrong, but from what I understand of your product it seems more suited to middle income consumers than BoP consumers. I see less headwinds getting middle or upper income consumers to pay for environmental benefits of your reusable containers than lower income consumers, so if you are more focused on middle+ income consumers, I could see that making the use of reusable containers a little easier. Since you are in Brazil, I could see a company like Natura really liking your distribution strategy. Have you guys thought of leasing out your machines to a company like Natura (or another values aligned brand) and focus revenue generation on not on margins off products sold, but service fees associated with a brand using your machines/software? Just an idea you might find useful. If so a couple books you might find insightful:
https://www.amazon.com/Platform-Revolution-Networked-Transforming-Economy/dp/0393249131
https://www.amazon.com/Exponential-Organizations-organizations-better-cheaper/dp/1626814236/ref=sr_1_1?s=books&ie=UTF8&qid=1500777032&sr=1-1&keywords=exponential+organizations

Once again, thanks for your comments and best of luck to you and Voltei! Brian

Photo of Brian Bauer of Algramo
Team

Guilherme Broliato I came across an interesting article that I think you will find useful...
https://www.technologyreview.com/s/608104/in-china-a-store-of-the-future-no-checkout-no-staff/

Photo of Bruno dos Santos Pierosan
Team

Hello Brian Bauer ! How are you?

Thank you very much for all the comments, they are very important and relevant!!
I believe that the most important point you highlighted was the commercial direction of the platform. About this, we are not really targeting the BoP consumers, but rather what Brazilian sociologists have called the "new middle class." The phenomenon of the new middle class can be observed in several developing countries like China, India and Brazil itself, where the lower classes begin to have access to better income rates. With this, this group begins to look for a cultural identity that represents them, looking the way of life of the classes "above" them in the pyramid. As our current well-being system is based on ownership and on products, the consumption of the new middle class are increasing fast and, since these were not ecologically educated, its possibility of generating environmental impacts are greatly increasing. In this way, this system is targeted to the classes the populations that have entered the middle class in developing countries.

This justifies our choice for the use of a mobile application, since a large part of that population already owns or will acquire a smartphone, enhancing the business model, as you commented. So the choice to centralize the information in the application, as the labeling, ended up being a natural choice in the pursuit of reducing the impacts generated by the system, we appreciate the compliments about it!

Unlike Algramo, the Voltei would initially seek to provide the platform that unites the interests of producers, traders and consumers, shifting the focus of production and rather creating ways to facilitate trade between the players. Then profitability would come from participation in sales to the end-consumer and monetization through announcements from interested producers and traders. The Voltei would be something closer to the concept of Airbnb and Uber.

For the machine's mechanisms, we think about the main components necessary for its operation, however a major review of the parts and the cowork of specialists is necessary for execution to becomes viable. Major brands, such as Natura, would be a great opportunity to make the project tangible, allowing us to start the platform. Although we had considered the possibility, we had not thought about Natura, great idea!

About the possibility of cooperation, when we discovered Algramo, we found the proposal very interesting and inspiring. We like to work on such projects. As we work within the design field, combining methods ranging from strategic to HCD, we believe we can contribute positively. We will think about how we could help and we will get in touch, thank you for the contacts! If you also have interest, our emails are bruno@pimenta.me, guilherme@pimenta.me and igor@pimenta.me.

Thank you so much for your reading suggestions as well, they are very relevant and we did not know them. Greetings and good luck with Algramo!

Photo of Brian Bauer of Algramo
Team

Bruno dos Santos Pierosan Thanks for all the insightful discussion. I really like the work you guys are doing. I strongly encourage you guys to check out the two books I previously recommend, both will provide amazing insight into the development of your platform and Exponential Organizations gives a lot of amazing ideas for maximizing the growth of your business model.

I agree that your product is well suited for the emerging middle class. Essentially, Algramo is striving to do a very similar idea to you, but we work one economic level below your target market. Hopefully Algramo can help build up the base of the pyramid and create an emerging new middle class for Voltei. If you guys have any specific questions, I can put you in touch with Salvador Achondo one of Algramo's cofounders and the guy who leads most of the technology development for Algramo.

Best of luck, you guys have a really solid idea with a lot of potential. Cheers, Brian

Photo of Valentina Sierra
Team

Hi Guilherme,

Here in Colombia, many people buy hygiene and cleaning products in sachets or small packages so I think your idea could be very successful here, especially in low and middle-class neighborhoods.

I wonder if you have already gathered some feedback from your users, the graphics that you have so far are very clear and I think they would be useful to start a conversation with consumers and merchants to know what they think about your idea.

I'm looking forward to seeing where your project is going in the future.

Photo of Bruno dos Santos Pierosan
Team

Hello Valentina Sierra ! How are you?

Thanks for your comments! Our studies showed that areas such the one you described or how we find here in Brazil are promising to projects like these. Rising income classes can take advantage of the system, making it easier to access higher quality products, as well allowing for users to pay only for what they are actually going to use.

We mostly collect feedback with users and everyone has a positive opinion about the idea. We collect important information that we will add throughout the evolution of the project as well as things that have been done until we get here. Users are the main point of the business plan, since the demand generated by these can encourage the adoption of the system.

We are happy to hear that you liked the project and that it will follow the evolution, hopefully we can continue with it here in the challenge!

Photo of Teo John
Team

Hi Guilherme,
From this TED article, it seems the original material used to made plastic is environmentally friendly but subsequently, synthetic material is used to make plastic which is harmful to the environment We may have to go back nature, to find the solution.
http://ideas.ted.com/four-ways-to-curb-our-addiction-to-plastic/

Photo of Bruno dos Santos Pierosan
Team

Hello, Teo John ! Are you all right?

This article is really good! The polymeric structures of cellulose make it a good substitute for the fossil-derived polymers as we have today, it’s biodegradable and easy to obtain (despite the necessary chemical processes), but they do not have the same durability of other polymers. Low-durability is positive when we talk about disposable packaging, but changing the packaging does not change our consumption habits.

Our proposal, however, is not to replace the material used in the packaging, but rather to change the way we consume. If we continue to consume as we are today, even the most eco-efficient materials will promote large-scale impacts. This was our conclusion after much study on the subject. Thus, the proposal here is to make better use of the durability of the “regular” polymers, as Polyethylene for exemple, giving a meaning for this durability and incentive for recycling, since the proposed packaging would use secondary source materials. The virgin polymers used in the manufacture may come from the production of ethanol from sugarcane, as already happens here in Brazil, where polyethylene from completely renewable sources can be found.

In our view, a new mentality about how we consume along with a technological shift, such as those presented in the article, might be able to make the change we need!

Photo of Kate Rushton
Team

Hi Guilherme and team!

It is good to have you in the challenge. Great designs!

Is Pimenta a design studio?

Looking ahead, you might consider helping the OpenIDEO community better grasp how this idea could play out by describing the next steps! What are some the next and timeline to bring your idea to market?

Photo of Guilherme Broliato
Team

Hello Kate Rushton thanks for your feedback! Yes, Pimenta Criativa is a Brazilian design studio focused on generating value to people and placing them as the main focus in our projects.

We are starting the implementation phase of this project and we discovered IDEO's challenge, which could give us the necessary financial support, knowledge and range. We have developed the whole idea of ​​how the business model strategy works and what platform is needed for that to happen (how the producer will communicate with the merchant and how the merchant will communicate with the consumer and how them will purchase by the app). The development of the necessary equipment such as the self-service machine, application and packaging are in the early stages of project, and we are trying to build a team capable of taking the project to a step closer to implementation. We have analyzes about the public to know in which communities the project would be most appropriate, all communication material and we can also adapt the idea if necessary. We ended up not putting this in this initial phase with the fear of getting too long hehehe :D

Our main goal with OpenIDEO is to find partners who believe in and help us to consolidate the idea and the necessary structure to make it possible.

Thanks for your interest! Let's keep in touch!