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TETHER

Re-engineering bottle caps so that they are inseparable after application.

Photo of Touch Packaging Innovation Sherlock
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Quite simply, Touch are re-engineering the detachable lid so that it is now undetachable! Throughout our previous work within the FMCG drinks industry, we have gained technical, in-depth knowledge of the lifecycle of the drinks bottle & cap. Inspired by the insight that detachable lids are problematic during the after-life of drinks bottles, we are developing a solution that leverages existing screw-cap technology with a specifically designed TETHER. The TETHER holds the detachable lid to the bottle neck, therefore the lid cannot be removed from the bottle it is attached to. This eliminates the existing problem of bottle caps being separated and finding their way outside of the recycling system.

Idea Title

Making the detachable, undetachable!

Company / Organization Name

Touch Packaging Innovation

Website

http://www.touchpackdesign.com/

Where are you / your team located?

Maidenhead, UK

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

By engineering the current detachable lids so that they are un-detatchable once they leave the factory, lids are no-longer separable – the entire format is therefore recycled intact, and therefore the value of the plastic used to produce them is retained.

Which use cases does your Idea apply to?

Lucas knows that buying food OTG is a convenience that comes at the cost of many individual pieces of packaging. TETHER means that Lucas' drinks packaging throughout the day is fully suited to the recycling infrastructure, with no further effort needed. TETHER means Nigel would no longer need to collect discarded drinks caps which are too small for recycling. Similarly, in 3rd world, Saatwika would be incentivised to collect plastic bottles due to the additional plastic value of the TETHER cap.

In what geographical context or area does your Idea plan to operate / solve?

We have developed this solution in response to the vast & increasing single-use liquid consumption across multiple categories - across the globe.

How do you envision scaling up your Idea?

After developing a successful PoP prototype that would require concept development & investment, we would identify potential bottle & cap manufacturing partners to work with us to develop the format for wide scale manufacture & use. We would then pilot this with a partner brand. We have worked with global clients across the FMCG drinks industry – many of whom are expressing interest in a rollout partnership. The manufacture could scaled up across multiple OTG drinks manufacturers after pilot.

At what stage of development is your Idea?

  • Piloting: You have started to implement your solution as a whole with a first set of real users. You may have started to develop a business model for your idea, including identifying key customer segments, relevant partnerships, go-to-market strategy, and draft financials.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

We envision working with the EMF to help link our specialist creative and technical product and packaging innovation expertise with expert EMF partners to develop the concept through to prototype. The opportunity and benefits that comes with working with EMF, would fundamentally be the combined expertise and influence of industry leaders & associates which would allow us to raise awareness, interest & gather momentum around the idea - within High-street coffee chains then food service industry.

Please describe from where your Idea emerged

During an internal brainstorm around the challenges of recycling packaging, conversation kept returning to the problem of separating packaging components. Whilst new and sustainable materials are being developed, how can we leverage current packaging formats yet eliminate the issue of bottle cap separation? The team’s solution was the simplest: re-engineer the lid so that it is undetachable.

Tell us about your work experience

In the last 2 years our work for clients such us Lucozade Ribena Suntory, Nestle Waters, Highland Spring and Carlsberg Group has led to major innovation in bottle and beverage packaging.

Please describe your legal and organizational structure

Touch design is a privately owned limited company with two major share holders.

Inspired by (1)

CRADLE CUP

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Spam
Photo of Lauren Ito
Team

Hi Touch Packaging Innovation Sherlock 

We have received your Refinement Phase Submission Questions! Just a friendly reminder that the Phase closes tonight, August 31st at 11:30 p.m. PT. so please update your contribution on the platform before the deadline.

Thank you for all your work this Refinement Phase and for being member of the OpenIDEO Community!

Spam
Photo of Kate Rushton
Team

Hi Touch Packaging Innovation Sherlock!

There are 7 days left in the refinement phase.

I just want to remind you that the deadline to complete the Refinement Questions via the online submission form is August 31 at 11:30 p.m. Pacific Time.

Spam
Photo of Touch Packaging Innovation Sherlock
Team

Hi Kate!

Just to check: I am answering the refinement questions by following the link we received in an email - rather than via our profile page or previous submission. Is that correct? Will the refinement questions be automatically linked to us by using the tag @TETHER?

Spam
Photo of Kate Rushton
Team

Please answer the questions via the link. The answers in this form will only be viewed by the judges, sponsors and OpenIDEO team. Please mention the name of your idea submission in the form then we know it is you.

Spam
Photo of Touch Packaging Innovation Sherlock
Team

Fantastic - thanks so much for the speedy reply!

Spam
Photo of Touch Packaging Innovation Sherlock
Team

We’re delighted to be uploading our refinement work right now:-)

We have produced a video of the consumer research we did – clips of consumer reactions and interactions. It appears to be too large to upload via the portal (it’s 40MB). Is this something I can send over to you directly?

Many thanks in advance for your help!

Spam
Photo of Kate Rushton
Team

Please do send it to me - krushton@ideo.com or upload it to an external site and password protect it and share the link plus password in your submission.

Spam
Photo of Kate Rushton
Team

Hi Touch Packaging Innovation Sherlock!

Welcome to refinement!

What is the material choice for the tether? How will this affect recycling? Will there need to be separation of the materials?

How does the cavity in the bottle work? Are users meant to click the cap into that cavity?

I look forward to seeing a physical prototype and some testing.

I am sure you are experts at this, but there are a few ideas that you might want to check out:

https://challenges.openideo.com/challenge/circular-design/refinement/icecap - InLid - an idea in refinement in this challenge - has a really good example of using video to demonstrate rapid prototyping and getting feedback from the users and

Also, for Stepwise in our fall prevention challenge -https://challenges.openideo.com/challenge/fall-prevention/top-ideas/walk-wise - the ideator filmed people using a very early stage version of her idea to understand how they would interact with an obstacle playground for older adults and what their experience is.

If you have any questions, feel free to reach out to me by tagging me here (@ followed by my name) or send me an email - krushton@ideo.com

I just want to remind you that the deadline to complete the Refinement Questions via the online submission form is August 31 at 11:30 p.m. Pacific Time.