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Straw what?! Certified

This idea combines a certificate, the power of the web and data science to change drinking behaviour and forget about straws.

Photo of Stephan Kardos

Written by

What if bars, restaurants, cafés and their guests were proud to not use straws in their ordered and served drinks, cocktails and beverages?

Of course, it might be just one or two straws per person per visit. But numbers add up quickly, especially on a global scale. 

The idea is a combination of ideas already out there:

  1. create a digital certificate (inspiration: bcorporation)
  2. measure your impact - straw by straw (inspiration:
  3. display nicley on a website and let participants view and share their impact (inspiration: The Million Dollar Homepage)

Both, restaurations companies and guests can pride themselves to consume responsibly. The logo (certificate) can be used by participating restaurations (digital and on merchandise) and needs to be re-claimed every year. Saved straws appear as digital representations on the website where visitors can look for sustainable restaurants and bars and where owners can monitor and share their impact. The counting is done by approximation or any other way that is feasible to estimate the saved straws.

Idea Title

straw what?!

Company / Organization Name

Not applicable


As mentioned below I have a day job. This is the site of my side project:

Where are you / your team located?

Vienna, Austria, Europe

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

It prevents small format plastic by making it uncool to consume it with drinks (which very often come with straws; very often for decoration only).

Which use cases does your Idea apply to?

It applies to Case 3: straws and coffee lids.

In what geographical context or area does your Idea plan to operate / solve?

I think that this idea can have global reach.

How do you envision scaling up your Idea?

Obstacles: this is a marketing thing that needs lot of energy and time invested to reach a reasonable number of businesses (even on a local level).

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

The goal is to contribute to the challenge with this idea and inspire others. For me success means that a group of dedicated, motivated and committed people with time (!) takes this idea further.

Please describe from where your Idea emerged

This is an individual idea very much inspired by research contributions from the platform and other websites in different areas.

Tell us about your work experience

I am a program manager for entrepreneurship at the Vienna business university, a learning designer and I run my side project (Creativity Gym).

Please describe your legal and organizational structure

I have no company nor a legal entity.


Join the conversation:

Photo of Shikha Sharma

I am very impressed with your vision and insight.

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