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KapKeep

An easy to use, fun bottle that keeps the cap inside the circle, out of nature and just where you need it -with the bottle where it belongs.

Photo of Alan Somerfield
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WHY BOTTLE CAPS?

Since you started reading this sentence 20,000 plastic bottles have been opened. Yes that's 20,000 every second and it's rising. Only a few thousand of these get recycled whilst the rest end up in landfill or are lost into the environment.

Just 2 months ago the North Sea Foundation carried out a study of 10,000 bottle tops picked up from Dutch beaches and concluded both that 80% of them had been left behind by consumers and that bottle caps were among the top 5 most harmful items found on beaches.

The Beach Environmental Awareness Campaign Hawaii (BEACH) has found that bottle caps are the second most littered item on beaches after cigarette butts.

According to the 2014 NOAA (National Oceanic and Atmospheric Administration) Marine Debris Program Report, plastics have been found in the dead bodies of fish, sharks, sea turtles, sea birds, seals and dolphins.

(You can find the links to these reports below)

THE KAPKEEP BOTTLE DESIGN

KapKeep is not only better for the environment but also better for the consumer since it provides an easy place to put the cap. The strong visual presence of the KapKeep feature on the bottle will also allow the brands to strengthen their connections with their customers on the important issues of bottle and cap recycling.

We set three main design objectives. These were :-

  1. To get the benefits of tethered caps without inconveniencing the user.
  2. To provide a solution that offers immediate benefits to the consumer as well as the environmental advantage.
  3. To achieve the above whilst having minimal impact on manufacturing and cost.

Many sketches and mock ups later we had a story to test out.......

USER JOURNEYS

We have to accept that not everyone cares enough about the environment to make any extra effort for it. Below are 2 user journeys; one about someone who cares and one about someone who doesn't. KapKeep provides benefits in both situations.

First the person who cares - buys, drinks, connects and recycles

Now the person who doesn't care - buys, drinks and discards carelessly but the cap is later retrieved with bottle.


USING KAPKEEP

In the ideas phase we wanted to know what it might be like to use KapKeep and so took some early prototypes into the garden for lunch.


PROTOTYPE REFINEMENT

During the refinement phase the KapKeep detail design was iterated and tested with different sized hands to make sure it was easy to use.

It even works in winter with gloves!


(Full report in the attachments)

USABILITY TESTING

The resulting bottle was made using a 3D printed part glued between the neck and base of  standard Pepsi Max bottle. The idea was shared in Lincoln, UK and 2 users were willing to be filmed - here's the feedback.


Comments from others (who were not willing to be filmed) included;

"Yeah having somewhere to put the cap is cool but I might just throw the whole thing on the ground" 

"I think the best thing about this is that people will end up helping the environment even if they don't realise that they are doing it."

These are important points which acknowledge the fact that many people do not care enough about the environment to change their behaviour. KapKeep still helps even if the bottle ends up on the ground as the cap can get recovered with the bottle. Even if lost in nature the bottle-cap combination is too big for wildlife to swallow.

KAPKEEP BRANDING STRATEGY

KapKeep’s branding strategy will focus on bottle manufacturers as its key audience, building a narrative in which they are the heroes both to their customers and to the environment by adopting KapKeep.

Customers will love the convenience and fun of popping their bottle caps onto the KapKeep. Currently, customers either have to hold the cap when drinking and screw it back on between sips, or put it down where it can get lost. KapKeep gives them an easy, safe place to stick their cap so they don’t have to hold it or keep track of it. And it offers fun possibilities for co-branding opportunities with entertainment properties that incorporate the Kap Keep into graphics on the packaging - like these superheroes.


or how about teaching some science by selling the bottle with a free Mentos placed in the KapKeep? !!! (Photo: Michael Murphy)



Manufacturers using KapKeep also help the environment by keeping the caps with the bottles and not strewn on the ground or in the water. Their customers care about this, and are willing to pay more for eco-friendly products (even the chairman of Nestle has affirmed this. (Watch video via link below)

With only a small marginal cost increase, brands that adopt the Kap Keep bottles can demonstrate their green credentials as part of their corporate social responsibility programs.

Branding will include the words “KapKeep” embossed on the plastic bottle around the KapKeep holder, and a symbol/logo on the cap itself that lets the consumer know the bottle has the feature. This will cut across beverage brands, similar to “Tetra Pak” or “Intel Inside,” helping to make it a standard and recognised bottle feature in the marketplace.

The primary brand message to promote adoption by the manufacturers would be something along the lines of “KapKeep: Good for your customers. Good for the environment.” Or “A smarter bottle for both customers and the environment.” The consumer-facing brand messaging, once available in the market, would emphasise the idea of “Keeps your cap with the bottle where it belongs.”

NEXT STEPS

To achieve maximum impact this idea has to be adopted by the brands so the case has to be compelling and the opportunity unmissable. That can be done by assembling the following assets:

  1. Larger scale user studies using a modified tool to produce a thousand bottles
  2. Exploration of the branding strategy i.e. co-branding opportunities, promotions etc
  3. Creation of a social media campaign centred on the KapKeep


For best results these should be done in conjunction with a brand so the primary objective of the 'next steps' is to create that relationship. 

KapKeep would just be the starting point of an enterprise that delivers innovative circular packaging solutions to industry. The KapKeep adventure will reveal further opportunities to design restorative, regenerative and circular products.


 

LINKS

2017 North sea Foundation Bottle Cap Report

Beach Environmental Awareness Campaign Hawaii Bottle Cap Project

2014 NOAA Report on Marine Debris Ingestion

Nestle Chairman says millennials willing to pay more for sustainable products

THANKS

Many thanks to everyone who contributed, commented and asked questions to make me think about how to make this better. Special thanks to Robert Smith for all his expert prototyping help, Angel Landeros for manufacturing insight and Nick Cliffe for the recycling expertise and the Mentos idea!

COPYRIGHT NOTICE

Copyright Alan Somerfield 31/8/2017. All Rights Reserved. Patents Pending.

Idea Title

KapKeep 'Helps save caps'

Company / Organization Name

KapKeep Designs Limited

Website

www.kapkeep.com (Under construction)

Where are you / your team located?

I'm based in Lincoln in the UK and work with freelancers around the world.

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Bottle caps become waste because they are too small to be recycled. Kap Keep means that bottle caps will get back to the recyclers in far larger numbers. Thus it will become more worthwhile to recycle them. The plastic they are made from is highly recyclable and commonly used in recycled forms.

Which use cases does your Idea apply to?

As well as the people pictured here in different countries. Anne can sell these in her coffee shop, Lucas the young professionals in Argentina should love it, Nigel in London won't be bothered by loose tops, Trevor and Benjamin's kids in Minneapolis should enjoy the themed bottles and Satwika in Pune will have less small stuff clogging the gutters.

In what geographical context or area does your Idea plan to operate / solve?

KapKeep is a truly global solution.

How do you envision scaling up your Idea?

The introduction of KapKeep will be done by the brands as they have the distribution and reach to achieve maximum impact. The main obstacles will be getting the brands to adopt the idea. To do that a compelling message will be needed, focusing not just on the environmental benefits but also on the opportunity to improve customer loyalty by exploiting convenience and fun opportunities offered by KapKeep.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.
  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.
  • Piloting: You have started to implement your solution as a whole with a first set of real users. You may have started to develop a business model for your idea, including identifying key customer segments, relevant partnerships, go-to-market strategy, and draft financials.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

The program would help with contacts at the big brand FMCGs to execute the key steps: 1) Develop brand messages and design concepts around the Kap Keep concept to deliver value to the big brands. 2) Work with industry bottle blow moulding and preform specialists to develop a prototype/production tool for the bottle that runs through existing machinery. 3) Sell the brand and technical concept to leading brands for introduction to the market.

Please describe from where your Idea emerged

When I was about 12 I remember sitting at the breakfast table with my parents and watching my Dad take the foil top of the glass milk bottle (that the milkman had delivered!) and stick it on the side of the bottle using the milk fat that was on the underside of the lid (see picture). Then when breakfast was over the lid could be easily unstuck and put back on the bottle for the next morning.

Tell us about your work experience

I was first an engineering student who went to the RCA to do industrial design. I then ran my own design business that specialised in inventive consumer products and am best known for the Stoplock.

Please describe your legal and organizational structure

I'm a sole trader but plan to incorporate.

Please describe, in detail, your business model and how you intend to test and iterate this model.

For KapKeep to have maximum impact it needs to be a global solution adopted by the biggest brands. The entry costs to creating a new drinks business are prohibitive so the plan is a design business specialising in circular packaging. The first focus of this business will be delivering the KapKeep bottle solution – the business is called KapKeep Designs Limited (KDL).

Please explain how your innovation will work within, potentially improve, and provide benefit to the plastics system.

The beauty of the KapKeep bottle is that it has no extra parts, no new materials and fits right into existing recycling systems. By keeping the cap with the bottle, we ensure that the cap makes it back to the recyclers instead of getting eaten by marine animals. For circular solutions to work they must help every part of the value chain. It only takes one part of the chain to have a problem for the whole circle to stop moving. KapKeep helps saves caps and no one should have a problem with that.

Please describe, in depth, how your solution will reduce the overall environmental footprint of packaging.

As explained in 2 above the KapKeep bottle uses existing materials in the same quantities as a conventional bottle. It reduces the environmental footprint of the bottle by retaining more of it within the value chain by increasing the number of caps that make it back to the recycling depot. An important objective was not to change the overall dimensions of the bottle (height and diameter) so there was no detrimental effect on the packing volumes which would increase both transport fuel costs

Please outline how your design, material, and delivery choices will influence price, and how you intend to address the price increase that may result from this solution.

The cap is unchanged and will show zero cost increase. The bottle may increase by a couple of points either due to extra material needed to form the capture detail or the bottle blowing machines running a little slower. However, the introduction of the design is virtually free when new bottle tools are made. Any cost increase can be recovered as customers will pay more for a more convenient bottle and brands can profit from customer social media engagement.

Please explain how your solution will impact user behavior, and what design considerations you've included to ensure easy and intuitive interactions with your Idea. 

KapKeep asks the users to change their behaviour. However, they will do this because it is more fun and convenient for them to do so and as a result they’ll end up helping the environment. The prototyping and usability testing shown above told us that when customers pick up a KapKeep bottle it is impossible to miss the feature and users instantly want to know what it is for. It is then usually only a few seconds before they have figured out how to use it.

Please describe how you intend to use the prize funding, if selected as a Top Idea. Be specific.

1. Further prototypes and expert help to build business case for brands 2. Patent costs 3. Visit and recruit the brands (travel expenses) 3. Funding of development bottle tool (part funded by brand?) 4. Travel to sales meetings

77 comments

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Photo of Lauren Ito
Team

Hi Alan Somerfield 

As Refinement Phase quickly comes to a close in 12 hours, I want to remind you that the following must be submitted by tonight, August 31st at 11:30 p.m. Pacific Time.

1. Submit the Refinement Questions Form online that was sent again via email yesterday evening! This is mandatory for Top Ideas consideration, so this should be your first priority in the final stretch.

2. A secondary priority, which is optional, is to update your Refinement Phase post. I see you've already significantly updated your concept on the platform.. But please share any additional information, photos, and documentation of your progress throughout this Phase!

Looking forward to reviewing and celebrating the amazing work you've achieved this Refinement Phase!

Photo of Talia Sd
Team

Hey Alan!

That's an interesting idea, I just have a few things in mind that could be of interest for you. I hope I won't be repeating things that were already said, I didn't read all the comments.
1- I'm missing a Wow effect in your presentation. It would be nice to start with the problem backed up with data and proofs to then get to the solution you're proposing. What's the percentage of caps that are usually lost in the location where you'll be starting out? % of those that are recycled opposed to not. What happens when they end up in nature? These answers might be obvious to you but getting just a few strong insights on the problem will drag us even more into your solution.
2- Saving the caps from being lost is one thing, but how can we make sure these are recycled? Maybe there's an incentive people can receive for recycling their bottles and caps? For example in Lebanon, we collect caps to give them to an NGO called Arc en Ciel that resells them to raise funds to buy wheelchairs.

Hope this helps!! Cheers!

Photo of Alan Somerfield
Team

Hi Talia,

Thanks for the comment - I appreciate you stopping by! You are right that this needs more 'Wow' and I'll be rewriting the intro in the next few days. One great statistic is that 20,000 bottles are opened EVERY SECOND and in that same second more than 17,000 are lost into the environment where if they are swallowed by a sea turtle they stop it reproducing. Check back for the rewrite which will be done by the end of the refinement phase.
I'm interested in the Arc en Ciel scheme - do they collect other items or just the caps? I'm hoping that by making sure many more caps get back to the recyclers then the recycling of caps will increase - the plastic they are made from is highly recyclable and sought after. Cheers, Alan

Photo of Kate Rushton
Team

Hi Alan!

There are 7 days left in the refinement phase.

If there is key information in the comments on your idea submission, I recommend that you move them to the main body of your idea submission before the cut-off time.

I just want to remind you that the deadline to complete the Refinement Questions via the online submission form is August 31 at 11:30 p.m. Pacific Time.

Photo of Alan Somerfield
Team

Hi Kate Rushton ,

Thanks for the tip - I'll make sure it get's done! There's lots of good stuff in there and I also have some good feedback from the associations already. IT's just a matter of hours in the day! Cheers, Alan

Photo of Kate Rushton
Team

Hi Alan!

I look forward to seeing how this idea develops.

I would be curious to see data on instances of recurring cap attachment using this system versus simply screwing cap back on in traditional format. Does this attachment remain consistent throughout the downstream supply chain?

If you have any questions, feel free to reach out to me by tagging me here (@ followed by my name) or send me an email - krushton@ideo.com

I just want to remind you that the deadline to complete the Refinement Questions via the online submission form is August 31 at 11:30 p.m. Pacific Time.

Photo of Alan Somerfield
Team

Hi Kate Rushton ,

Could you elaborate a bit on the kind of data you would like to see? I'm not quite clear on what you mean by consistent. Thanks, Alan

Photo of Kate Rushton
Team

This is more around comparing the number of people with normal bottles putting the caps back on the bottle versus the number of people with Kap Keep putting the lids on the side. There might not be enough time in refinement to look at this in-depth but maybe a group of people could have kap keep and the others could have conventional bottles and there could be a very crude observation of the number of people who put the lids back on the bottle/in the Kap Keep.

Photo of Alan Somerfield
Team

I think you may be right about the time limitations during refinement. To do this kind of exercise properly would need a trial bottle (perhaps from a modified tool to keep costs down) and I'm planning that activity into the early part of the next stage. I'm trying to identify suitable production partners for such a trial and am hoping Angel Landeros will be able to assist with contacts.

Photo of Angel Landeros
Team

For prototyping, you could start off with some 3D printed models for proof of concept.

Most large bottle blowing companies offer pilot molding services:
http://www.sidel.com/services/line-conversions-moulds
https://www.alpla.com/en/plastic-packaging/products-technologies/products

And there are smaller companies that focus on bottle prototyping
http://www.alphap.com/products/custom-molding.php

Photo of Alan Somerfield
Team

Thanks Angel, Robert Smith has been giving me some fantastic support on the prototyping and I have a little 3D printer that is make some nice prototypes which you'll be able to see here when I get all the feedback together.
I'll get in touch with Sidel, Alpla and Alpha Packaging (wow those two names are confusingly similar!!!) and see if I can get a budget estimate for a test bottle. Many thanks for your continued support - it's all getting quite exciting now!! Thanks, Alan

Photo of Paulo Manoel Dias
Team

It was not clear the advantage of this proposal. You can just put the cover in the normal place, at the top of the bottle.

Photo of Alan Somerfield
Team

Hi Paulo,

Thanks for asking this question as it reminds me that I'll need to make the answer clearer as I go through the refinement phase of this challenge.

You are right that putting the top back on the bottle is a good way of stopping the cap getting lost into the environment. However people obviously aren't doing this as a recent project in Holland (North Sea Foundation Bottle Cap project) that picked up 10,000 bottle caps from a beach has identified the bottle cap as one of the top 5 most harmful items on beaches and 80% of them had been left behind by consumers.

I believe that if we give users somewhere to put the top whilst they are drinking from the bottle then even if they leave the whole bottle on the beach the cap will stay with bottle which means it will not be eaten by fish and can much more easily be cleared up since a bottle is big, visible and has recycle value. When the bottle is picked up the cap comes with it.

The other advantage is that KapKeep promotes a clear message about responsible behaviour and recycling which is clearly visible on the bottle. And users will interact with it because it's useful.

It's a bit like when can ring pulls became captive to cans.

Hope that clarifies - if not let me know,
Thanks, Alan

Photo of Paulo Manoel Dias
Team

Thank you Alan, I have read other messages between you and other people explaining this point, but I believe it needs to be very clear in your proposal. I am also concerned about the plastic consumption and the disposal, and all efforts to reduce the impact would be welcome. Other question. In the historic of messages you say it is necessary to convince the industry, or at least it is what I felt in the reading. I think the user - the buyer of water and other liquids that use this innovative bottle must be engaged in this change, and the way it could be done is a important issue. I also would like to know if you have thought about the patent issue. What if a company or a person ask for the patent of this new design - the place to put the cap? It would prevent other companies to adopt the solution.

Photo of Alan Somerfield
Team

Hi Paulo,
I expect the patent to be licensed on a non-exclusive global basis which would allow it to be used by an unlimited number of brands. However I expect that some of the early adopters may want some periods of exclusivity in return for their investment in introducing it.

Photo of Angel Landeros
Team

Alan Somerfield I really like your idea and think that it has a good technical foundation to work. I really like your renderings, and user stories as they drive the point very well.
One watch out I would call out is that modifying the molds to add a surface can be difficult and more costly for large volume molds. It is easier to create a recess in the mold but you run the risk of not having a consistent result in each mold cavity.
Having said that I think that it is not an insurmountable hurdle. FMCGs change/update molds very frequently (3-5 years, although water bottles might be longer) so it could be incorporated into planned transitions.
As cap size is also fairly standard, once you design a good and functional indentation to hold the cap, it could be reapplied by several players in the same industry, if they see it as a competitive edge.
As water bottles keep getting thinner, it also might be worth checking if the preform would need a little more weight to ensure wall thickness uniformity as you add to the total bottle surface area.

Photo of Alan Somerfield
Team

Hi Angel,
That's great technical feedback - thank you.
If I wanted to trial this idea at a low volume are you able to let me know any estimates for the tooling costs involved? Are the moulds steel or aluminium? Thanks, Alan

Photo of Angel Landeros
Team

A two cavity mold for pet would be about 20,000 EUR, a pilot mold will probably be half of that, but you might not get the uniformity needed in plastic thickness. If you had to do a lot of development, testing, and tooling for the filler, the cost will easily double. If you use a standard bottle or one that the bottle vendor already has freedom to use commercially you might be able to cut the cost more as the development cost would go down.
Assuming you run an integrated line the blows the bottle before the filler, you should be able to get about 20 bottles per minute from a standard line using a two cavity mold.
I'm not very well versed in PET bottle molds as I haven't used a lot of them.

Photo of Alan Somerfield
Team

Hi Angel,

That's really useful thanks. Do you know how common integrated lines are? By integrated I'm assuming you mean that the bottle is blown and then filled with the drink on the same production line.

Thanks, Alan

Photo of Angel Landeros
Team

I believe they are pretty common as it is simpler and cheaper to transport PET preforms to the filling facility. Some bottle vendors offer on-site bottle blowing for lines that are not integrated.
This is an example of a very small integrated system that might be interesting for you:
http://www.conteno.com/en/optima

Photo of Alan Somerfield
Team

Hi Angel,

Many thanks for your input during the ideas phase and I'm delighted to have made into the final 100! Do you have any further tips or contacts that I could reach out to who could help me build and refine my idea during this phase please? Many thanks, Alan

Photo of Angel Landeros
Team

In which areas do you feel you need more support or info so I can try pointing you towards some good resources?

Photo of Alan Somerfield
Team

Hi Angel,

Many thanks for getting back to me. It would be great to get in touch with some people involved in the manufacturing side of PET bottles who are independent of the brands. These could be toolmakers, preform makers, blowers and fillers etc. My plan would be to produce a trial bottle and get some real user data and research before getting involved with the brands. There isn't really an effective way to prototype this design without making a tool and making a real bottle! Thanks for your continued support, Alan

Photo of Kate Rushton
Team

Hi Alan!

Great to have you in the challenge. Interesting idea that is really considering product branding and the advantage for large FMCGs.

You mentioned ‘the cost is likely to be ~£5000 per tool impression’. How did you derive this figure? Is it per machine and what is the capacity of the machines?

What feedback did you get from the people who tried the bottles? Were they just given the bottle to see if they intuitively put the cap in the indent?

Photo of Alan Somerfield
Team

Hi Kate,

It's great to be here! I think the branding is important since no matter how 'good for the planet' these ideas are, the bottom (and slightly depressing) line is that unless there is a buck in it for the manufacturers they are unlikely to invest.

Bottle moulds come in a variety of number of impressions from 2-8 depending on production volume. Since my mod only requires a local mod to the bottle shape the tool can be modified by inserting a piece of metal at the required location. The £5000 is based on my experience of working with plastics moulding tool makers. This would be good enough for trials but in full production new moulds would be required.

The combination of the position and prominence of the Kap Keep on the bottle is enough to get the attention of the user so they put the top their - the main education of the users will be supported by the graphics and branding. The main feedback was supporting the fun and convenience. My favourite quote from Katie here in the UK - 'Fab idea for a product! I need this product in my life!'

Any tips for improving this contribution would be gratefully received!

Photo of Kate Rushton
Team

Hi Alan,

For a start, I recommend soliciting and sharing more feedback on Kap Keep Bottle. You can just cut and paste anonymised quotes on your idea post. It would be interesting to hand the bottle to someone and record how they interact with it.

I would recommend thinking about scaling. What would need to happen for this design to be brought to market at the [local or global] scale? What would it take for this idea to integrate at the scale of implementation you are aiming for?

It would be great to get some feedback from people within the industry. I am also tagging Angel Landeros here, maybe he has some feedback as well as Simone Falconer Sergio Marrero Steve 

Photo of Kate Rushton
Team

Lauren Ito - do you have any suggestions for Alan?

Photo of Alan Somerfield
Team

Thanks for the tips - I'll use them to build the contribution. I'll try and get a video of some interaction!

Photo of Kate Rushton
Team

You might want to connect to Robert Smith - he is a phenomenal designer, prototyper and very familiar with the OpenIDEO process. Your backgrounds are very aligned.

Photo of Robert Smith
Team

Thanks Kate Rushton for the nod!

Hi Alan, Valuable idea!

Have you considered other locations on the bottle such as a hollow pocket on the bottom? Hiding the cap in the bottom rather than having it visible on the front surface might offer an alternative to bottlers that don't embrace the more 'up-front' aesthetic.

That being said, the end user would need access features (finger slots, etc) to a cap in the bottom for re-capping an unfinished bottle...

Good luck!

-Robert

Photo of Alan Somerfield
Team

Hi Robert,
Thanks for getting in touch. It will be interesting to test out various positions and I'm hoping the up front approach works since it also deals with the cleanliness aspect. I've been trying a prototype out and actually having a cap on the front gives you new ways to hold, fiddle and play with bottle whilst drinking!
I was looking at your Why straws, anyway? with interest - another advantage of straws especially with children is that it takes the often sugary liquid past the teeth and straight to the back of the throat which reduces tooth decay.
Best of luck, Alan

Photo of Michael Maguire
Team

This design requires only a very simple addition to any standard blow mold. The cost to tool up will exist but it won't be prohibitive. It's a very thoughtful idea. Well done Alan.

Photo of Alan Somerfield
Team

Hi Michael, Thanks for the feedback - do you happen to know what the blow mould part of a bottle tool might cost and how many impressions they use on a high speed machine? Failing that do you have any contacts I could talk to in the industry please? Thanks, Alan

Photo of Robert Smith
Team

Hi Alan,

Good point on the cleanliness aspects. If you're a hiker or such and set your bottle down in the dirt, a cap on the bottom sounds less desirable. I'm also not sure exactly how details are formed on the bottom of a blow-molded bottle, since they would require a side-action on a regular injection-mold tool...

Perhaps giving the end user a way to play with their bottle might encourage them to keep and reuse it. Is there a way to allow users (especially children) to add lots of caps (maybe from their friends) to their bottle, creating various patterns?

Thanks for the additional insight on straws!

-Robert

Photo of Alan Somerfield
Team

Hi Kate,

On the interaction point above I've added a video clip showing some fun ways to drink from Kap Keep bottles.

Photo of Alan Somerfield
Team

Hi Kate Rushton ,
I'm delighted to have made it into the refinement phase and am reaching out in case you can think of any other experts or community members who might be able to provide some input more on the business side of things? Thanks, Alan

Photo of Kate Rushton
Team

Hi Alan!

Is there a specific question or just general input? I am tagging some people here who might be able to help Vincent Cheng Bilal Shabbir chohan @DeletedUser 

Photo of Kate Rushton
Team

Also @DeletedUser 

Photo of Alan Somerfield
Team

Hi Kate Rushton ,

Thanks for the tags! As I always say the easy bit is the idea - the hard part is getting industry to listen, adopt and deliver the impact. So to that end my specific question would be aimed at the industry i.e. 'Apart from a tested design what else is needed to make KapKeep an unmissable opportunity for you?'

Photo of Kate Rushton
Team

Hi Alan,

One idea from a previous challenge stood out to me when I read your comment - Stair Wear: a top idea from our fall prevention challenge -https://challenges.openideo.com/challenge/fall-prevention/top-ideas/stair-safe

There was a key question they had to address with their idea: would this comply with building codes? So, they contacted an association, an architect and several other actors - https://d3gxp3iknbs7bs.cloudfront.net/attachments/c389a483-828a-4cdc-9d51-3b0df1146bce.pdf.

Maybe some of the associations might be able to help (sorry I don't have any connections/association with them):
www.britishsoftdrinks.com
https://www.fdf.org.uk
www.ameribev.org/
www.plasticsindustry.org
www.iapd.org
www.bpf.co.uk

Maybe a simple request for any questions they might have about your idea.

I would document who you have contacted to show that made steps, even if you don't get the answers back by the 31 August, and you can work on the answers post-challenge.

Photo of Laura Benito
Team

Great job! In Colombia there are organizations that collect the caps for recycling and support foundations, since people feel connected to the cause this is being adopted by many stores where that collect them, moreover, people save the caps to put them later in a container disposed for this purpose in the stores.

Photo of Alan Somerfield
Team

Hi Laura, Thanks for the feedback. A recent project in Holland searched the beaches of the north sea and picked up 10,000 bottle caps from the beach. You can read about it here: https://www.noordzee.nl/bottlecapreport/
With 20,000 bottles being opened every second in the world it will be good to at least make sure the cap makes it back to the recycling facility. Thanks, Alan

Photo of Lauren Ito
Team

Alan Somerfield really intrigued by this idea! I'm wondering how might the branding of Kap Keep relay a compelling narrative to reduce the use of small-format plastics? In what ways might the branding of your solution maximize its value in the marketplace and encourage larger corporations to adopt this design?

Really excited to learn more!

Photo of Alan Somerfield
Team

Hi Lauren,
That is a brilliant question!! Thinking cap is on! Can you think of any similar recycling messages that have been successful as part of a big brand narrative? Cheers, Alan

Photo of Alan Somerfield
Team

Hi Lauren,

I've been working with the team on your question and have added a branding strategy document to my contribution. Please check it out and let me have your thoughts.

Thanks, Alan

Photo of Lauren Ito
Team

Alan Somerfield I appreciate your integration of our feedback into the Idea post! Would also love Christel Tardif --OpenIDEO community rockstar--to provide some insights and questions for your contribution.

Great to have you in this challenge!

Photo of Christel Tardif
Team

Thanks for tagging me here Lauren Ito 
This is a great work Alan Somerfield still I wonder about the use of this Kap Keep from a user point of view. What you are asking with your new design is the user to change his habits, its use of the bottle. How might you encourage people to use the Kap Keep?

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Hi Christel,
Thanks for the feedback and you raise a great point about user habits. I think that the key to success is top give the user as much incentive as possible to use the bottle in this new way. I think the main incentive should be fun and convenience for the user so that the environmental benefits happen naturally as result of the user's normal behaviour. Bruno Benetti suggested a cool idea in his comment here! Can you think of any other products where users have changed their usage behaviour and as a result benefited the environment?
Thanks, Alan

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Alan Somerfield and Christel Tardif great to see this interaction sparking such insights!

A friendly reminder to Alan Somerfield that the Ideas Phase closes at 11:30 p.m. PT tomorrow, July 28th! Please have all your updated responses to this contribution in the platform by that time to help us best understand your Idea for evaluation!

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Hi Christel Tardif ,
Many thanks for your input during the ideas phase - do you have any pointers for me in this refinement phase? What do you think's missing from my contribution? Can you recommend any other experts in the community I should get in touch with? Thanks, Alan

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Hey Alan Somerfield maybe you could explain more what your next steps are? I don't know any experts in this community but you can have a look at all the other solutions selected on the same subject.

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This is clever and unexpectedly delightful! We agree that having the cap interact with the side of the bottle could be interesting--although we'd prefer it if you made it edible ;)
Have you been able to test a physical prototype yet? It would be good to know how it performs when the user inserts/replaces the cap over and over again during the course of the drink. Does the plastic get too "loose"?

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Hello Loliware,
Thanks for the feedback and inspiration for an edible solution!!!
Plastic bottle caps are deliberately made from a material that has some stretch in it so that the caps can be pushed on instead of threaded on during the production process to speed things up. I plan on using this stretch to allow the cap to pop in and out of the 'keep' many times. The prototypes you see in the video and photos worked well but were mocked up by sticking a 'keep' on the side of the bottle. The real test comes when we get a chance to modify a bottle mould and I'm hoping this challenge can help with that.
Out of interest could LOLIWARE EDIBLE BIOPLASTICS  be used as a cap or would it dissolve?
Thanks, Alan

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Hi Alan

I really like your idea, simple, smart and natural. I was wondering if you think hygiene could be an issue or if you considered attaching the top part of the cup instead or both sides? Also was wondering if you think that trying to add a marketing catch would be important? I was thinking for example that the cap could have an ilegible text (prize or message) that when attached to the bottle would become legible (through the opposite part of the bottle), something similar to the blue and red 3D glasses technology.

Best!!

Bruno

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Hi Bruno,

Thanks for the feedback and the great ideas contained within your questions. On the hygiene issue there is a question about which side of the cap you let touch the outside of the bottle when it is in the 'Keep'. I don't want to alter the shape of the cap as that woudl require too much change in the production machinery but you put the cap either threads in or threads out. It always amazes me how willing people are to drink from a can when they don't know if rats have been crawling over the surface where you put your lips!!
I think the marketing catch is important. Love the idea about the making the cap reveal something when it is placed in position and looking through from the other side. How are you getting on with Double Screw Cap ?
Thanks, Alan

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Hi Alan, thanks for answering, I agree 100% with you. We are working on the prototypes, trying to improve the functionality, reuse and manufacture in an efficient way.

Best!

Bruno

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This is some feedback posted in the 'Circular Design Guide' LinkedIn group - 'great nifty idea to bottles attached to tops (and vice versa). I like the additional suggestion for the bottle to be reusable, and for there to be 'filling stations" with a wide variety of drinks available in retail stores.'

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Yes I saw that and it set me thinking about re usability. One of the ways I reuses plastic drinks bottles is to wash them out and refill them at home with water. The catch is that the bottles must be properly dry before you put them back in the cupboard otherwise bacteria can flourish in damp conditions. To do that you need to leave the cap off which means it easily gets lost (mine roll off the shelf!!!) unless of course you had a Kap Keep bottle! :-)
Thanks, Alan

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I like the unexpected turn of your idea and how much play is incorporated into it. Fun is a great tool to attracting consumers. My question is when bottle and cap arrive at the recycling facility how can we make sure it is sorted into different plastic categories and recycled?

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Hi Irina,

Thanks for commenting!

The main aim is to at least get the cap back to the recycling facility before it gets lost into the environment. At the recycling plant there are different methods of separating the caps but one which works well is to shred the caps and bottles together and then put the shreds in a flotation tank where the bottle PET shreds flow and the cap shreds sink.
Thanks, Alan

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Thanks for the tag. I worked in a PepsiCo facility years ago across from a bottling plant. Maybe I can be helpful. What questions would be useful for me to dive in on?

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Hi Sergio,
Thanks for the comment. Considering there is a mix of benefits to this idea i.e. increased user convenience and reduced environmental pollution which of these do you think someone like Pepsico would be more interested in, or would it be a mix? Apart from that any general industry insight would be great. Thanks, Alan

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From the PepsiCo perspective...
The real question is 'is it cheaper'. They spend cents per bottle and justifying an increase is hard. In reality these companies that market 'eco friendly' packaging with thinner bottles and less cardboard - they are on board because it means less money to produce - the positive press is a bonus.

On the concept: If the bottles mostly end up in the giant triangle in the ocean - does having the cap stuck to it really change the game? I think its a cool idea, but may be incremental more than revolutionary. Just an opinion - I would be wrong - rather be super honest and provoke thought than think it, be polite, and not let you wrestle with a something that may be critical .

On the engineering: What kind of tolerances does the bottle need to have for the cap to always slip in? This is more on the engineer side of making these bottles at scale and seeing if they perform in manufacturing at the same level as the regular bottles - because if the production yield is lower that means a higher cost per bottle - higher cost per bottle means harder adoption.

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Thanks for the honest feedback - it's appreciated.

On the cost point this solution will not be cheaper to produce but with development it should be possible for the same cost as long as the production speed and quality standards are achievable with this design.

On the concept the real aim is to make sure the cap gets back to the recycling facility or at least the landfill as opposed to ending up loose in the environment. If it makes it to the ocean then it at least a captive cap is less hazardous than a loose one although I have seen a hermit crab using one as a shell so I guess that is a case of reuse by nature!

One the engineering I'm hoping to exploit the flexibility of the bottle material to overcome any need for tight tolerances so the cap is a nice push in / pull out feel.

Thanks, Alan

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Brilliant idea and renderings! Congrats!

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Thanks guys - have you managed to make contact with anyone at Lego yet?

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Alan Somerfield No, we're waiting to see the reaction here! What about you? Any reactions from the blowmolding crowd?

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The toolmakers are fairly easy to talk to - the real challenge is getting to talk to the big brands but that is where I'm hoping that the accelerator program can help since they have representation from several big brands on the panel. I can see Lego wanting to do your cap at least as a promotional idea alongside some advertising message. If I were you I wouldn't wait but start talking to them now!

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Alan Somerfield Well, an idea could be just to make your own bottled water brand using your own bottle? The impact is not big (due to low volume) but you remove all the market risks that the "salary slaves" in the big companies want to avoid! (It took 8 years for the inventor of the Nespresso to convince his management to make the product! All big companies are like that!). The investment in the tooling is significant though so perhaps a niche brand such as Norwegian (now Chinese) Voss would be a good partner? We think they sell their water in plastic bottles in the US (and glass elsewhere)! Thanks for the push re LEGO! Let's see! We would buy a case of "Somerfield Special" for sure!

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Love that expression 'salary slaves'!! Yes I have met many of them who will not take any risk whatosover and stop any chance of innovation.
I'm working on a plan to scale this idea and one way to persuade the big brands to take it on is to get it into the market on a small scale somewhere just to build some market evidence of sales so the "salary slaves" feel they are taking less of a risk!
And it occurs to me that 'Kap Keep' and 'Fun Cap' could work together - after all you wouldn't want to lose your cap before you got a chance to play Lego with it! Thanks for the inspiration and I'm clicking the add to team button :-)

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Hahaha, being a team mate sounds a bit like "work" so we'll kindly opt out - but for sure let you know if we come up with some new input! :)

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I like it, it's a viable solution, you can trust me on that, there nothing I don't know about the single use bottling industry, it has consumed every second of my life for the past 4 years.

Your idea meets a lot of necessary criteria and I believe the industry will adopt your design in many cases.

Bravo! Michael

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Thanks Michael - from all your experience what do you think the biggest challenges will be for me to get this adopted?

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Hi Alan,
I think its a great idea. I was just wondering how the cap would stick to the bottle?

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Hello Pri Ce,
Thanks for the feedback. Yes the cap would be a light push fit into the recess and be held there by friction. It has to be a light touch since the bottles are very flexible! I see you are new here - are you planning any contributions? Happy to help! Thanks, Alan

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Congratulations on being today's Featured Contribution!

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Thanks! I've been looking for an opportunity to design something that does some real good for the planet for years so thanks for this opportunity - I'm really enjoying it!