One of Circular Economy's principles is System Thinking; in order to solve a big problem one must look at the whole picture instead of looking just at the final product. As exposed during the Research phase, we have seen the Mexican Coffee Shop's inputs, outputs, Stakeholders, users, etc. In order to close the loop of Coffee Shops, and strengthening our proposal with information about biopolymers during the Research phase, we propose an organic coffee waste - based Coffee Lid that in order to close the entire loop, contains an embedded coffee seed. Once the coffee lid is thrown away at the establishment, the coffee lid is collected and then placed under appropriate conditions to completely biodegrade and grow up a coffee plant to start the cycle again. (Coffee - waste - coffee lid )
The idea evolved during this phase after making a research on target markets, user profiles, learning about Coffee Shops waste collection systems in México, making User Map Activity, making Interviews and developing the Business Plan. Collaboration between IDEO Challenge users has started and it may bring great results.