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Your not recycling plastic kills. Spell "R.I.P" backward and Plastic Is Recyclable (P.I.R).

The graphic images motivate people to think more deeply about their actions and the risks associated with not recycling plastic.

Photo of Vic-Ashlaya
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Images of disease and suffering animals should move people to recycle plastic. At least, that’s the thinking behind graphic warning labels used on cigarette packages in much of the world,

Idea Title

Spell "R.I.P" backward and Plastic Is Recyclable (P.I.R).

Where are you / your team located?


How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Graphic warnings have been used successfully in other products as well. Strengthened warnings increased attention to warnings, recall of warnings, and thinking about the health risks of smoking, according to a current study that examined the impact of strengthening cigarette pack warnings on attention, message processing, and perceived effectiveness.

In what geographical context or area does your Idea plan to operate / solve?


How do you envision scaling up your Idea?

All plastic products should have graphics with suffering animals because it is a win-win for the products that use plastic and the Earth.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe from where your Idea emerged

By simply noticing the graphic pictures on cigarette packs and reading studies that saw significant results.

Tell us about your work experience

I am a coaching psychologist and also working in the field of social media.

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1 comment

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Photo of ECONE

Very nice idea! And it does seem to work on tobacco (see: so why not plastics!?