Introducing ReFix. My design intervention at addressing waste reduction in the denim packaging industry, or retail industry as a whole. ReFix is a new entity within the system, with the goal of using the polybags as a resource for the production of retail fixtures.
ReFix is a third party retail fixture provider, that utilizes the polybags to create mannequins, hangers, shelving, cases, and other fixtures that retailers need. The system works by setting up bins within the stores and then picks up the polybags at NO CHARGE from local retailers. This resources is then reused by extruding the plastic into molds or creating a filament to be used in 3D printing, which I have begun to experiment with. The ability to 3D print this would add to the value and enable customization of retail fixtures.
With the implementation of this new entity, we would be able to reduce waste of fashion packaging and create a circular economy. Keeping this plastic within the fashion industry will allow one to control where it ends up. Participating retailers will be able to return any broken or old fixtures back to ReFix for further recycling. By participating in the program, retailers would be entitled to a discount structure on fixtures for recycling certain amounts of polybags.
With LDPE plastic among the highest used for packaging at 17.8%, there is a great market for this resource to be utilized. Not only can these fixtures be sold back to retailers, but hangers would be available to consumers as well. Knowing that your pair of jeans hung in your closet was on a hanger made from the bag that they were shipped in would be a great feeling at helping to achieve a zero-waste lifestyle.