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Rebrand the lid/Rebrand the bin.

Simplify recycling/composting/trash- by helping people to not overthink the process and place the object in the proper bin.

Photo of Monday Washington
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Goal: Increase likelihood that compostable and recyclable lids are disposed of properly.

Research: We found that currently, our respondents do not readily recycle or compost. They cite; time constraints, lack of visible resources, "too much thinking" to determine correct disposal. 

Ideating Simplification: We explored the idea of simplifying the recycling process by way of symbols, words and colors. 

Idea Title

Rebrand the lid/Rebrand the bin.

Company / Organization Name

OpenIdeo Los Angeles

Where are you / your team located?

Los Angeles, California

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

We are exploring alternatives to unrecyclable formats in the hopes that interest will transition to more sustainable alternatives.

Which use cases does your Idea apply to?

We utilized case three which focus on take away lids.

In what geographical context or area does your Idea plan to operate / solve?

The solution is reaching mostly urban settings at this point where both coffee shops and trash/recycling/compost could be placed on strategic corners.

How do you envision scaling up your Idea?

Partnerships with cities and towns, corporations, universities, health care settings, large scale housing (permanent supportive, luxury, etc).

At what stage of development is your Idea?

  • Prototyping: You have conducted some small tests or experiments with prospective users and will continue developing idea through these tests.

Please describe from where your Idea emerged

OpenIdeo Hackathon

Tell us about your work experience

We are a group of designers, environmentalists, students, activists, looking to make a positive impact.


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Photo of rekha shree

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