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Pure Pouch

We thought to change the approach no added straw no cap uses 90% less plastic after use is ground up into a raw material for other products.

Photo of Dave Kay

Written by

Pure Pouch was originally designed as a refill for your reusable water bottle, it can also be drunk straight out of the pouch by simply pearcing the straw tip with a paper clip, tooth pic or similar. The concept around the pouch is to reduce the carbon footprint created from using PET by offering a LOCAL product-distribution-recycle network whilst maintaining a fresh supply from local sources at the lowest cost and lowest environmental impact.

We have adopted a full reuse policy from the cradle to the grave for all of our packaging, we accept back all our clean plastic, (we have had this specially developed for us). The used pouches can be ground up and reused as a raw material for making other new plastic articles. 

The Boxes are designed A4 modular and can be reused in a number of ways, document storage etc, all fully compostable with a wax paper liner for product safety and later as an event manager ie, carry water in, take organic wastes out and buried. The box is made of a renewable and recycled resource with minimal bio-ink used.

Idea Title

PURE POUCH

Company / Organization Name

We are a registered company in New Zealand, Body of Water Ltd We are trading under the brand name Pure Pouch

Website

www.purepouch.co.nz

Where are you / your team located?

we are in Warkworth, Auckland, New Zealand

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

By simply removing them. In order to change the outcome we have to change the approach and our habits.

Which use cases does your Idea apply to?

I believe that our approach applies all of the cases.

In what geographical context or area does your Idea plan to operate / solve?

The low set-up and implementation cost means that the concept can be established at any source. The recycling or reuse aspect is suited to larger populated areas with the resources and requirement for reusing the product.

How do you envision scaling up your Idea?

The production of this packaging is very simplistic and cost effect, the film is able to be manufactured in most major centers. Yet to trial other products. Major hurdle people don't like changing their habits!

At what stage of development is your Idea?

  • Piloting: You have started to implement your solution as a whole with a first set of real users. You may have started to develop a business model for your idea, including identifying key customer segments, relevant partnerships, go-to-market strategy, and draft financials.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

Develop and implement market strategies on education both on packaging and water. Further refine and develop the pre-made straw concept Develop new packaging solutions for other product. Automate and upgrade our existing production system. Support others in reproducing the concept.

Please describe from where your Idea emerged

We have really awesome water here on our property, lots of our friends would come and fill up their containers, seems good drinking water is getting harder to find with some people driving 50klms to fill up. I started to research about water, it's packaging, the transport miles of a single use water bottle and then there was the recycling! I was absolutely shocked and horrified with what I found out so I set about researching for alternatives that would produce a triple bottom line outcome.

Tell us about your work experience

My passion encompasses all of the above, I am dedicated in finding Eco-solutions, In comprehending and copying nature we co-create a world of harmony.

Please describe your legal and organizational structure

Body of Water Ltd, Auckland< New Zealand Private family owned, recent start-up

12 comments

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Spam
Photo of Irina Ankudinova
Team

In my childhood beer was sold form the tap to the plastic bag ( your design would be make beer lovers much happier then.) - seems strange but worked perfectly to tranfer beer form the brewery to home.
PS We even had a popular song - ''I am on my way home with bag of beer, but htere is small hole in the bag so I must hurry up''. That is something what I think is good to consider - offer customers some quick fix in case of bag puncture - sticky tape, maybe?

Spam
Photo of Dave Kay
Team

Hi Irina, Our pouch is very strong and robust, I can stand on it (72kg) with one foot only and it wont burst! Drop it kick it it can go through a lot. We have been asked to see if other beverages could be suitable for concerts and gatherings? Yet to trial.

Spam
Photo of Kate Rushton
Team

Hi Dave!

I would recommend that you check out Nohbo and Poppits® Toothpaste Pods to check-out their approaches. Nohbo balls are dry shampoo balls and Poppits are sachets of toothpaste that dissolve.

Spam
Photo of Dave Kay
Team

Thanks Kate, they are both revolutionary ideas that can make a difference.
This is definitely the way to go no waste, no recycling low impact. with food the bio-packaging tends to start breaking down straight away when packaged, with obvious results. yes a big challenge, one step in the right direction is better than continuing down the current path. Thanks.

Spam
Photo of Soren null
Team

Hi Dave,
Congrats with this! Very nice concept!
It brings back memories! The first milk bag was invented in 1929 and was made of paraffin-coated paper and cardboard. Milk was later delivered in laminated plastic bags (in the late 60ies and early 70ies). Then the paper carton completely took over (at least in Europe) - due to problems with spilling and pouring efficiency. You will face the same issues but today's technology is better... Sainsbury did an experiment some years ago with milk in bags (http://www.independent.co.uk/news/business/news/milk-bags-flying-off-the-shelves-at-sainsburys-1946364.html) and perhaps you could learn something from that? As far as we know, you can still buy milk in bags in Sainsbury today!
The laminated (?) plastic foil you use probably can't be recycled. However, this study (https://web.archive.org/web/20111103211453/http://www.plastics.ca/_files/file.php?fileid=itemJAwNGzNqpn&filename=file_Evolution_of_milk_packaging.pdf) shows that you need to recycle around 80% of other types of packaging to get the same efficiency as your solution and that is not the case anywhere today as far as we know!
Further, your solution can be reused! China is leading the way: https://shanghaimetalcorporation.wordpress.com/2014/09/09/only-in-china-drink-beer-straight-from-a-plastic-bag/ Team up with a brewery in New Zealand and you'll be on CNN!

Spam
Photo of Dave Kay
Team

Hi Hans & Soren,
Thanks for the heads up and for all the information.
Yes nothing new in the bag, it is our straw that is novel as is the plastic, it's really about joining all the dots to find the best solutions, keep it simple & keep it local!
Thanks for your input.

Spam
Photo of Troy Gardner
Team

Great Idea Dave, have a similar but smaller design for coffee. Yeah similar level of shock and horror when I found out the true scale of the problem.

Spam
Photo of Dave Kay
Team

Hi Troy,
Awesome idea well done, less is best!
I saw some resent figures out amounting to globally manufacturing enough PET in 2015 to wrap our plant 50 times around in film! with < 10% recycled? scary

Spam
Photo of OpenIDEO
Team

Congratulations on being today's Featured Contribution!

Spam
Photo of Dave Kay
Team

I'm absolutely thrilled, thank you.

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Photo of Kate Rushton
Team

Hi Dave,

It is great to see you in the challenge.

What is the maximum number of pure pouches you can produce on your property? What is the plan to scale the model?

What is your delivery area (I noticed that you used local distribution networks)?

If I ordered a box, how would I return the waste packaging back to your for reuse/recycling?

Would you tell me more about this - 'We are currently establishing a Distribution Network (in Auckland) where you can refill your Pure Pouch box up again with fresh pouches, at a discounted rate of course'?

Spam
Photo of Dave Kay
Team

Hi Kate,
Thank you, I'm excited to be involved.
we can produce approx 2500 units/hr when all geared up, currently able to produce 1/3 this capacity as start-up. The model is to establish community related networks, ie reproduce the set-up in other townships at the source, minimizing all related costs and offering a fresh, healthy and beneficial local product. (New Zealand has a lot of great water sources.)
The thing is we all need to drink beneficial water on a daily basis, this is a regular consumable, you can fit over 800 empty 400ml pouches in a single box by stuffing them into empty pouches and into the box, when full it can be returned to us via the supply chain.
Packaging and transport make up over 50% of the cost of the product, I want to establish a way to re-use the carton/box where by you take in your empties and reload the box with new pouches, this under development as we need to get established in the market initially.