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Packaging Kama Sutra

Packages should fold and unfold in sexy, reusable ways around the products and services they are intended to protect and present.

Photo of Melina Diaconis
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Packaging has become a type of material condom protecting products and materials from interacting and intermixing with their surrounding environment. This makes sense. Everything, inevitably, will degrade into everything else. Some materials have short shelf lives. Other materials are reactive when combined with different elements, ie: paper and water. Packaging allows us to increase longevity and separate elements. The problem is that like regular condoms, packaging is one use, and not easily recycled back into the greater ecosystem of goods. One of its main reasons for being, after all, is to protect through separation. What if we could change this? What if we practiced unsafe material sex? Could we turn our material condoms into something else that served the short term use of protection while also satisfying our long term desire for material integration? Inspired by sex, condoms, and origami, Packaging Kama Sutra offers a framework to think about packaging as an art of sensual material folding, creasing, bending, articulating, hugging, and spooning. Packaging would fold onto a product in a sensual embrace, and once it is spent, be unfolded off, to be used again when another material suitor needs to be serviced. Packaging should highlight the reproductive qualities that all materials go through - their creation, their use, their degradation, and reintegration into the greater ecosystem, only to be regenerated again in another act of creation. Packaging Kama Sutra can be re-titled in order to suit all ages and be accessible in all cultures while its basic principle of celebrating material relationships remains intact. 

Idea Title

Packaging Kama Sutra

Where are you / your team located?

New York City

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Re-use of small format plastic items. Refoldable and able to be re-integrated back into the environment. Packaging that is art not waste.

Which use cases does your Idea apply to?

Case 2 - Tear offs, Trevor and Benjamin

In what geographical context or area does your Idea plan to operate / solve?

Initially NYC but easily expanded to US.

How do you envision scaling up your Idea?

Libraries. Material Sex Ed. Youtube Channel.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe from where your Idea emerged

This idea emerged from a group brainstorm session hosted with support of NYC Chapter. The plastic film around post-it notes initiated the conversation

Tell us about your work experience

Team of designers: Chris Chavez, Hannah Phang, Rinat Sherzer, Manolo Ampudia, Lee Kim


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