Neubev will transform the beverage industry into a dynamic technological advance system that will not only create incredible value for everyone in the beverage supply chain but also protect the environment from the production, transportation, and disposal of non-biodegradable plastic bottles. The initial flagship product will be a for the modern office that will filter, chill, and flavor tap water using organic flavors. The ultimate goal is the creation of a universal drink “printer.”
Neubev is addressing 3 problems within the beverage industry. The first and biggest problem is that the current way we drink is wasteful in terms of resource management and transportation costs especially when it comes to bottled water. The illusion of better water,(bottled water) requires a lot of resources to manufacture and merchandise. The industry requires the cost of natural rivers and streams, local aquifers, semi-truck exhaust and diesel fuel, packaging, labeling, pollution of non-biodegradable plastic and the managing of recycling centers. All companies within the industry must go through the following distribution channels in order to get to market.
Notice the number of times that a bottle of water must get on a truck. Water is an expensive medium to ship and store. It is one of the few commercial products that cannot be altered to minimize weight and bulk. A gallon of water will always weight 8.3 lbs andbe 231 cubic inches. The majority of the cost of a single bottle of water comes from transportation and packaging.
The second problem is that current beverage offerings are full of sugar and chemical strapped in a non-biodegradable cage. The current prevalent trend in the beverage industry is towards healthy better for you beverages using sustainable and organic ingredients. Consumers are spending more and more money and picking brands that offer these types of drinks.
The third problem is that information on consumers habits is non-existent or limited to sales figures. There are very few methods currently available for brands to understand their users about how and why they are drinking what they are drinking. Sales figures can only show what is selling, not necessarily the why and who is buying. In our current age of big data and data mining, not having access to this information is detrimental to the future of any industry.
The solution to these issues will be built into our smart water coolers. This is because the team at Neubev are pragmatic in our mission to eliminate the plastic bottle. We understand that in order to convince consumers and the industry to see things our way, we need to create a win-win-win situation for all parties involved. So we built a system that provides the same or better healthier beverage choices for consumers, reduced logistical and marketing costs for brands and distributors, access to new markets, comprehensive consumer feedback and data analysis, and new advertising opportunities for brands and marketers.Think about your next beverage purchase. What exactly are you paying for? Is it the fancy bottle and label? Is it carbonation? Is it the water itself? From our research, the main reason why people choose one beverage over the other is the perceived flavor and any claimed health benefits. Flavor makes up an insignificant part of the total volume of a bottle. What if there was a way to isolate those flavors and health benefits into a concentrate then use it to flavor cheap clean water from tap lines. All into your favorite reusable bottle.
Premium water and artisanal water - filtering of water and reintroducing minerals and salts to recreate the taste of expensive water in your office.http://geology.com/articles/bottled-water.shtml
Our systems will be connected to cloud based servers (Amazon Web Services). This functionality paired with a machine learning capabilities allows our systems to track and analyze consumption habits of our users. Now brands and advertisers will have comprehensive insight into their users.
NeuBev was featured in an article by the Pensacola News Journal
as well 2nd Place in the Pre-revenue category during the Innovation Coasts Awards