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I propose that we change the material, plastic and packaging will be made of a more friendly material that complete the nature's cycle.

Photo of Filip Koprčina
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What if we have been looking at it from a wrong perspective? What if the solution is not to change our ways, habits or even to change the design but the material itself? There are always people who will not recycle even when you offer money in return (In Croatia there is a pratice that you recieve around 10 cents per plastic bottle, those 10 cents are included in the price). We cannot force people to change their ways. However, what we can do is change the game completely.

I propose that we change the material, that the bottles and other plastic cups are made of a more friendly material such as industrial cannabis (the one that you do not smoke) or even algae. So why algae and industrial cannabis? I believe that those bottles would also end up in our oceans, but that would not be a problem. Algae is a plant in the bottom of the ocean and it is a food to herbivorous fishes (fishes that eat sea grass and algae). Those fish species are the first in the food sea food chain and we need them to have a balanced ecosystem. Phytoplanktons are the main food for other types of fishes humans eat. Anyway, bottles made of algae would dissolve in the sea and become the food for phytoplanktons. When phytoplanktons have more food, they reproduce easier and more -> they become food for other fishes -> which then humans eat basically closing the cycle. Furthermore, industrial cannabis is a plant from which we can produce up to 25 000 products and it is believed that it will substitute oil when we run out of it. It is organic and it could be a food for fishes.

For this solution we need to dry up the algae and grind them. Then we need to develop the packaging and make sure people use it and know about it.

Idea Title



Where are you / your team located?

Croatia, Europe, near the capital city of Zagreb

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Well, we will not produce them. Also, this different packaging will help the nature's cycle and the mankind by being the food for the fish helping them take care of the food scarcity problem and helping them reproduce.

Which use cases does your Idea apply to?

It applies to all of them if you look carefully. Everything proposed above can be applied to every case mentioned.

In what geographical context or area does your Idea plan to operate / solve?

The Idea will be implemented globally, starting from developed countries who need to lead the change as they create a lot of plastic waste.

How do you envision scaling up your Idea?

I envision the idea being introduced to the market gradually. The only obstacle I can think of is that the corporations will not want to use this packaging and change. They will be overcomed by the support of their customers who will force the change statomg that they want different packaging which will save the environment. We can see similar changes already going on in the World and companies turning their factories to green energy.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

It will accelerate it by providing me with funds to finance the development and testing of the solution with the customers and their behaviour, creating few prototypes for different uses (for shampoo, gel, other fluids..-). Afterwards, my goals would be to present my prototypes to the producers and the public gaining their support and gaining some traction to the my mission.

Please describe from where your Idea emerged

It was my individual idea that I though about one night after watching a documentary called "Racing Extinction". I wanted to make a positive dent in the World and I thought for days about the best way to do it. I thought about recycling but it is proven to be not efficient and basically useless as about 80 percent of the produced plastic ends up not being taken care of.

Tell us about your work experience

I worked in the supermarket stacking shelves, I worked on other solutions to end the water scarcity in the World with a team and we created a desalinization device, a lot of entrepreneurship programs.


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