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All small-single-use-items should be 100% biodegradable and all other products should be in recyclable or biodegradable packaging.

Photo of Brenda
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There are already great alternatives available for non-recyclable & non-biodegradable plastics.

It's the large manufacturers and supermarkets who can make the big difference that decide not to use them.

Many consumers are willing to put their recycling in a separate bin. But to many plastic packaging is not recyclable or biodegradable (films on meat packs,salad bags, etc.). That is not a consumers choice, there are no alternatives.

Unless the big players are by law made to take their social responsibility they probably won't out of “financial” or “logistic”considerations.

Decades ago legislation made everyone change to unleaded petrol because it was better for the environment. Now it is time the same happens for plastics!

It is not the consumers responsibility. Consumer that do care will always make the right decisions anyway. It's the part of the population that does not care and shouldn't be given the option because they don't care either or.

*All products sold should be in either recyclable or biodegradable packaging.

*All small-single-use-items that are designed for consumption “on-the-go”should be biodegradable.

It's in the nature of these products that they are used when out and about and recycling isn't often possible even if you would want to. Many city centres don't have recycling bins and normal bins are overfull and rubbish piles up. To many of this type packaging ends up in the environment.

By changing over to only biodegradable packaging for these items we would reduce the negative impact to the environment.

Again, there are increasingly many great alternatives to non-biodegradable & non-recyclable plastic packaging available but unless the big players are actually made to use them things might just carry on as is unfortunately ........

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

All small-single-use-items that are designed for consumption “on-the-go” will be biodegradable.

Which use cases does your Idea apply to?

Uk > Global

In what geographical context or area does your Idea plan to operate / solve?

UK first and expand globally!

How do you envision scaling up your Idea?

When UK legislation proof a significant change for the better many other countries will hopefully follow. Initial resistance from the effected companies can be expected but also support, all these big companies have thousands of employees with even more children who want a happy and healthy future for their families in a happy and healthy environment. Clever companies can make the most of it by launching positive marketing campagnes.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe how becoming a Top Idea and working with the Think Beyond Plastics Accelerator Program will help to accelerate your solution.

If one of the out come of this challenge is that legislation must be put into place we as a community of individuals and companies that care about solving the plastic problem can make a strong unit to push these changes forward.

Please describe from where your Idea emerged

I have recently been involved in a 'Transformation' project for young people (not in work or education, some with mental health issues) that aims is to get them back on track through performance and art projects. Over the last few weeks we made an art installation from recycled plastics 'sea where your plastic ends up'. Through the research for this project with the group I learn how big an issue there currently is with plastic wasted, found out about the competition and developed a few ideas.

Tell us about your work experience

I am a model designer for advertising, TV, film, theatre and exhibits. I design and make models using many different materials and processes. I love plastics, moulding, casting and solving problems.

Please describe your legal and organizational structure

Self-employed individual


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Photo of Brian Bauer

Hello Brenda,
Interesting ideas. I use to think biodegradable plastic was very important. However, I learned that biodegradable plastic that is mixed with recycled plastics can have a huge negative impact on the recycled plastic-esssentially a small amount of unidentified biodegradable plastics can jeopardize huge amounts of recycled plastic. That said, I think I agree with you, that for single use plastic that is typically not recycled, biodegradable plastic is likely the best option. However, one last problem that is common with 'biodegradable plastics' is that the term biodegradable is not clearly defined. For example, a lot of biodegradable plastics only biodegrade with sustained high heat industrial compost facilities. So once again, some government regulation needs to come into play to regulate the biodegradability of the plastic.

Photo of Brenda

Thank you Brian for your comment and pointing out that is not as straight forward but still I believe it is time that certain rules and guide lines should be put into place to what plastics can and cant be used.
Please check out one of my other ideas:
I would really like to hear your feedback to that idea :-) Best regards Brenda

Photo of Brian Bauer

Hi Brenda,
I would be happy to give you some additional feedback, however the above link above does not work-it gives me an error.
Cheers, Brian

Photo of Brenda

hello again, sorry about that.... if you click on my name next to the picture you'll see the other ideas that i've submitted, its the nano-tech-coated-paper idea that i would like your opinion on please :-)