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Impact via icons, symbols , graphs & emojis. Mandatory information about true cost of material and packaging. (Vienna Chapter Ideathon 1/5)

Iconic, universal and contemporary sign language informs consumers on a products's ecological footprint.

Photo of Stephan Kardos
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Disclaimer: this idea emerged in a OpenIDEO Vienna Chapter ideation session in a group setting.

The goal is to raise awareness for sustainable materials by communicating the material mix and the way of transport of the product (packaging).

Instead of tiny typography, outdated signs and logos, modern emoji and icon language is used to inform the buyer on the positive or negative effects of the particular product. The information on the product communicates the ecological footprint you accept when you buy the product. 

Emoticons and icons should improve the chances for people informing themselves about ecological effects at the point of sale.


Open / not yet discussed:

The producer (probably) won't add this information on the product. How can third parties provide consumers with this level of information?

How can modern technology provide this information (think AR!)?

Are e.g. emojis truly universal?

Idea Title

Emojis TTR (Emojis to the rescue).

Company / Organization Name

Doesn't apply.

Website

https://www.facebook.com/openideovienna/

Where are you / your team located?

Vienna, Austria, Central-Europe.

How does this Idea redesign unrecyclable small format plastic items that often end up as waste?

Added shortly.

Which use cases does your Idea apply to?

Added shortly.

In what geographical context or area does your Idea plan to operate / solve?

Added shortly.

At what stage of development is your Idea?

  • Research & Early Testing: You are exploring an idea, gathering inspiration and information needed to test it with real users.

Please describe from where your Idea emerged

This idea emerged from an OpenIDEO Vienna Chapter Ideathon on Saturday, July 22, 2017.

Tell us about your work experience

Doesn't apply.

Please describe your legal and organizational structure

Doesn't apply.

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