By integrating a team of creatives and engineers, we developed what might hopefully become a key contribution to the future of packaging for the next 20 / 30 years.
We take part of the waste from the beer process and combine it with other by-products to produce the Edible Six Pack Rings, which will carry the cans from beers and soft drinks throughout all its distribution process, all the way to your freezer, and to its final disposal: garbage or, regretfully, open land or sea.
After lots of hours and hard work, the engineers found their way to solve the resistance and durability problem from the material, up to a point where the product performs at par with the current plastic carriers options.
These new Edible Plastic Rings can be eaten by animals in the sea. It doesn't have any nutritional properties but it is what we call "animal safe".
It´s impossible to prevent all people from throwing plastic to the oceans. Nonetheless, this E6PR can help to create a greater awareness and culture to work against ocean contamination. Furthermore, if people do throw this carrier to open land or sea, it will biodegrade in a matter of weeks. Better yet, if disposed responsibly to make its way to a compostable facility, it will degrade in days.
The use of these products in aluminum cans is just the beginning; we plan to develop a portfolio of products for glass and plastic bottles, as well as other packaging applications in the future.
At this point, the project needs a lot of energy and support to grow profitably to the required scale in order to be available to all the packaging industry.
Some of the awards already won:
Gold Cannes Lions 2016 (Product Innovation)
Gold Award in Clio Awards 2016 (Environmental)
Yellow and Pencil in D&AD Awards 2016 (Packaging Design)
Wood Pencil in D&AD Awards 2017 (Packaging Design)
Grand Prix in "El Ojo de Iberoamerica" 2016 (Design)
Best 2016 Innovations by "NowThis Future"
Best of 2016 by Creativity-Online
Winner of the 2017 World Changing Ideas by Fast Company
Green Pencil in The One Club Show