UK coffee-shop consumers have recently been scandalised by a shocking revelation: their seemingly harmless disposable coffee cups are not being recycled. The primary reason for this is that the recycling infrastructure is not set up to enable the separation of materials required to create an attractive & functional coffee cup. Coffee cups are currently made from carton which is then tightly laminated with PE plastic to achieve the insulated, water-tight vessel. Although effective when working together as a piece of packaging, these materials are not separable, and therefore rather than retaining the value of the plastic, the packaging is disposed of in landfill. The cradle cup concept is made from carton with a PE inner and PE lid - yet the layers in our concept are NOT fused together. The barista fills the cradle cup as usual, but when the PE lid is placed onto the cup, an adhesive within the lid recess fuses with the PE inner (see image). After drinking, the carton and PE elements are then easily separated, and thus suitable for recycling.
- The value of the PE is retained via a larger unit (inner & lid)
- The two elements can be carton can be recycled
- Consumer behaviour is step changed to think about material separation and the simple but vital role they play in helping recycling to be effective