With this campaign we want to create awareness about the existence of the Mini-cog, an assessment tool that was created by healthcare professionals to diagnose dementia on an early stage. Family caregivers struggle a lot to find an accurate and emediate diagnosis when visiting doctors so this self assessment method could be very helpful for them. The mini cog doesn’t require an advance level of knowledge of the illness and could be administrated by anyone. We would create a public service announcement for local news groups, family channels and others,that would eventually guide caregivers to the mini cog webpage and to a series of videos and blog posts with explanations as to how to administrate it to a loved one. The page would also provide indications about support groups, and other resources of interest to the caregiver.